Social media has become one of the most powerful ways for the customers to reach and discover new brands – also for the marketers to reach out the customers. Almost 27 percent of the time spend on internet surfing is taken by the social media. But, before you put your business in the social media, you need to learn the tips and tricks of the marketing on the social media.
-
Always start with a plan
Every 1 out of 4 businesses in the social media fails to market their product because of their flop strategies. If you want your business to run wild then you need to have a clear digital strategy.
Every social media has its own customer demographic. So you should choose your target customer wisely. Here are some of the demographic differences that include:
-
67 percent of the businessmen use Facebook to market their products.
-
60 percent of the Facebook users are female.
-
The average age of the Twitter users is 28-years-old that are mostly women.
-
The age of the Instagram users is most likely to be in between 18-29.
-
Pinterest has the more female users that come with the ration of 80 percent.
-
Educated and high salaried women are more attracted to Pinterest.
You always need to think about your customers and their personality that whether they are going to buy your services and product online or not.
-
The content should be of high-quality
You should always be focused to create the quality content that can be liked and shared by the audience to the other platforms. Your content can make the people take more interest in your brand. This process can also boost up when it comes to the SEO. While creating the high-quality content, you should keep in mind that it must be informative, shareable, actionable, and relevant to the targeted audience.
-
Target you audience visually
“A picture is worth a thousand words”. The value of the pictures is doubled if you share it on the social media.
-
Around 70 percent of all the Facebook activities revolve around the image and visuals.
-
44 percent of the businessmen or women use pictures to interact with other brands on Facebook.
-
The photos that are shot by the professional garnered 121 percent Facebook shares and have the average of 90.6 shares per post.
-
Few examples of how social media is trending towards the videos and images are Instagram, Pinterest, Tumbler, and Vine.
-
Be active and responsive
As the fans and customers comment or try to reach the business sites, they also want the same social reaction form the brand. Xbox and Microsoft are the two companies that use Twitter accounts to deal with the customer’s relations.
One of the most active and responsive brand feed found online was of Xbox support. Similarly, Microsoft Support is also one of the best companies when it comes to responding to the customers. The average response to the mentions of Microsoft is only 42 minutes.