{"id":2173,"date":"2018-10-07T20:36:52","date_gmt":"2018-10-07T20:36:52","guid":{"rendered":"https:\/\/techkow.com\/latest\/blog\/nd_blog\/what-is-cro-why-it-so-important\/"},"modified":"2022-04-26T10:12:28","modified_gmt":"2022-04-26T10:12:28","slug":"what-is-cro-why-it-so-important","status":"publish","type":"post","link":"http:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/","title":{"rendered":"What is CRO? Why it so important?"},"content":{"rendered":"<p class=\"rtejustify\">CRO stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from \u201cvisitors \u201cto \u201ccustomers\u201d. From so many different ways, you can measure conversion and it all depends on what you are trying to achieve with your website.<\/p>\n<p><!--more--><\/p>\n<p class=\"rtejustify\"><strong>What is CRO<\/strong>? <u>CRO in marketing<\/u> stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from \u201cvisitors \u201cto \u201ccustomers\u201d. From so many different ways, you can measure conversion and it all depends on what you are trying to achieve with your website. Before that, you need to understand what <strong>cro marketing<\/strong> is and what the basis of it is.<\/p>\n<p class=\"rtecenter\"><img decoding=\"async\" alt=\"Conversion Rate Optimization\" src=\"https:\/\/techkow.com\/latest\/wp-content\/uploads\/2018\/10\/Conversion-Rate-Optimization.png\" style=\"height:241px; width:602px\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/#What_is_the_meaning_of_C_in_CRO\" title=\"What is the meaning of C in CRO?\">What is the meaning of C in CRO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/#CRO_is_not_SEO\" title=\"CRO is not SEO\">CRO is not SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/#How_to_measure_your_CRO\" title=\"How to measure your CRO?\">How to measure your CRO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/#Why_CRO_is_of_importance\" title=\"Why CRO is of importance?\">Why CRO is of importance?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"What_is_the_meaning_of_C_in_CRO\"><\/span><strong>What is the meaning of C in CRO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">C in CRO means conversion and it means that you have convinced someone to take action. That action is the action you wanted them to take. This action could be anything like clicking on your link, signing up for the newsletter or to call to book an appointment. Every website has its unique conversion. The conversion of your website might not be the same as the other guys but it all depends on what you are trying to achieve from the site. So you need to have the close look at the people that if they are doing what you want them to do, you must measure the number of people who do it and see where you need to optimize.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"CRO_is_not_SEO\"><\/span><strong>CRO is not <a href=\"https:\/\/techkow.com\/latest\/blog\/nd_blog\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#0000FF\">SEO<\/span><\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">Now you know what CRO is. You also need to know that it is different from SEO. People usually confuse the two terms easily. SEO is the search engine optimization which focuses on optimizing the search engines. Whereas, CRO optimize the conversions.<\/p>\n<p class=\"rtejustify\">The most confusing part of both is that CRO can be used to optimize search engines. That\u2019s how it is slightly related to <a href=\"https:\/\/techkow.com\/latest\/blog\/nd_blog\/search-engine-optimisation\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>. But it does not mean that the code of both is the same.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"How_to_measure_your_CRO\"><\/span><strong>How to measure your CRO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">You cannot measure your CRO with just one piece of research or just one tool. You have to pull the data from the multiple resources to compile the <strong>cro optimization<\/strong> tactic for better conversions.<\/p>\n<ul>\n<li class=\"rtejustify\">First thing is that you need to identify troublemakers and get rid of them immediately.<\/li>\n<li class=\"rtejustify\">You must devise a plan so that the anti-CROs will stay away from your website for good.<\/li>\n<li class=\"rtejustify\">Lastly, you need to combine the numbers again. You should check the health of your CRO and adjust it when necessary.<\/li>\n<\/ul>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"Why_CRO_is_of_importance\"><\/span><strong>Why CRO is of importance?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\"><strong>1. Total conversions<\/strong><\/p>\n<p class=\"rtejustify\">If you don\u2019t know the total conversions, you cannot exactly improve. The number of people that did things you want them to do is a total conversion.<\/p>\n<p class=\"rtejustify\"><strong>2. Conversion rate calculation<\/strong><\/p>\n<p class=\"rtejustify\">In this step, you need to have the calculator with you. Now you will take the total number of conversions and divide them on the total visitor count. Remember that this number will always be higher. To have 100% conversion is impossible. The optimum conversion rates weigh solid on the industry and what page you are measuring.<\/p>\n<p class=\"rtejustify\"><strong>3. Find out where the traffic is going on<\/strong><\/p>\n<p class=\"rtejustify\">You should have the Google Analytics by your side. With this,&nbsp;you would know that where the traffic is bottoming out.&nbsp;<\/p>\n<p>[nd_video video_source=&#8221;internet&#8221; url=&#8221;https:\/\/www.youtube.com\/watch?v=2JlhzWgq3rg&#8221; width=&#8221;900px&#8221; height=&#8221;500px&#8221; different_values=&#8221;0&#8243;]<br \/>\n[\/nd_video]<\/p>","protected":false},"excerpt":{"rendered":"<p>CRO stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from \u201cvisitors \u201cto \u201ccustomers\u201d. From so many different ways, you can measure conversion and it all depends on what [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[2168,2162,393,365,392,391,394,2165,364,2163,390,2158,2161,2164,2160,2169,389,2167,2157,2159,2156,2166,2155,388,2170,2171],"postcategory":[4279],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-and-why-do-you-need-it","tag-benefits-of-cro","tag-conversion-rate-optimisation-basics","tag-conversion-rate-optimization","tag-conversion-rate-optimization-approach","tag-conversion-rate-optimization-best-practices","tag-conversion-rate-optimization-methods","tag-conversion-rate-optimization-techniques","tag-cro","tag-cro-for-dummies","tag-cro-marketing","tag-how-do-you-cro","tag-importance-of-cro","tag-learn-cro","tag-reasons-why-conversion-rate-optimization-is-important","tag-the-power-law-of-cro","tag-website-conversion-optimization","tag-what-is-cro","tag-what-is-cro-and-seo","tag-what-is-cro-and-why-is-it-so-important-in-digital-marketing","tag-what-is-cro-marketing","tag-what-is-cro-title","tag-what-is-the-importance-of-conversion","tag-why-cro-important","tag-why-cro-is-absolutely-essential","tag-why-cro-is-just-as-important-as-seo","postcategory-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is CRO? Why it so important?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techkow.co\/eo\/what-is-cro-why-it-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"eo_EO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is CRO? Why it so important?\" \/>\n<meta property=\"og:description\" content=\"CRO stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from \u201cvisitors \u201cto \u201ccustomers\u201d. 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