Many advertisers are using Adwords as their major pay per click network. However, additionally using Adwords to get traffic that is paid to your website; it can also be used to improve SEO. Here are a few reason how you can use Adwords for SEO as how to enhance your seo with the help of the adwords?
For keyword research
The most important and valuable use of the Adwords is for the search engine optimization is to research keywords. For SEO campaign, keywords are the basics and even if you are more expert in your field than also you should make searches because users search for the unexpected key phrases and keywords which experts cannot even have an idea. The only thing matters for rankings are the keyword, which your audiences are searching for, not the one, which experts are thinking of. To find out what your users are seeking for searching, you can take the assistance of the keyword research tool. There are many tools present on the internet. Nevertheless, if you want to have the best and the one that is ahead all, you must use Google Adwords. It is very simple to use and you will rank with the help of the Google Ad words.
Convert Well
After picking the right type of keywords, you should verify them whether they are really worth or not and if they can be easily converted. No matter how much careful you were in choosing the keywords. If you are not testing them, you can never have an idea how well they work.
Getting better CTR
Adwords are also popular for getting CTR- click thru rate with the existing rankings of your website. You might get better rankings, desired traffic, but it is likely that it gets difficult for you to monetize your traffic because of the low CTR. The reason for the low CTR can be many such as inadequate title or description.
If you are running a campaign with Adwords and you are satisfied with the performance / conversion then you might desire to keep changing the title of the ad and description as well until you reach the maximum CTR for your keywords.
For geographic training
This is another valuable use of the Ad word for SEO. If you are bidding on the traffic from several locations than you can utilize Google analytics to make comparison, on how different geographical locations can be converted. When you go to the Google analytics and observe which of the nations are converting their best then you can invest in more and more efforts. For example, you can build local pages for all the nations or target the keywords, which are geo specific with good conversation rates exceptionally.
Adwords are a great tool for advertisers, but are not restricted to them. For many SEO experts and publishers, Adwords is a great tool because even a small campaign with ad word can provide you with valuable approach and can save your huge amount of money and time for word optimization, which do not work for you.
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