Search engine optimization will take your business to greater heights by attracting traffic to your website. With increased traffic, one in a position to generate and nature leads to turn to customers fast and easy.
To receive high search engine ranking, one should make sure they look at the expected trends in this field and plan accordingly. If you are not well prepared for expected SEO trends, there is a high chance you will have trouble adapting to the changes.
We understand there are various SEO trends expected in 2020, but we took the time to research the major four and discuss them to help you prepare in advance.
1. BERT & user-focused Optimization
If you own a website, you have probably aware of the launch of Google’s new BERT algorithm. The new system is demanding, and you need to find ways to optimize for BERT.
One should not, however, fully focus on the new algorithm put in place but also find ways to achieve user-focused optimization and technical formatting and delivery of content. In other words, one should reassess existing user access points and make sure they find an alternative way to align their content with that.
Look at mechanisms put in place to gauge user-focused optimization to know what standards you are expected to meet. Users are now diverse on how they search for information online, and you need to cater for this. Fundamental of content delivery and keyword optimization are very useful in this case.
The incorporation of BERT into ranking and snippet algorithm is a step towards moving search from pure string matching to intent matching. This means to retain high SEO ranking; content should be written towards user intent and not a few strings users might search. You need to make sure you come up with high-quality content that is user intent.
To be in a better position, look for ways to eliminate keyword research tools as they may drag you behind as you attempt to implement the new tools.
In 2020, the smart move would be getting up from your desk and talk to customers to know what they want. By understanding customer’s needs and intentions, one understands where they stand and what they should do to remain relevant.
How does one go about it?
Make sure you focus on major issues your users talk about, their problems, and their needs. Cater to needs far beyond selling by looking at issues like after sales services, community-building, development opportunities, and relevant information pertaining to the industry.
2. High Quality And Optimized Content
Content has been and will continue to be the lifeblood of SEO. Content greatly influences your SEO ranking from how you structure your site and execute internal linking strategies. Internal linking is highly influenced by the links you build.
How resourceful are your links? Always answer this question before publishing any content in 2020.
SEOs need to start writing relevant and valuable content to be successful. The issue of rewriting content should come to an end as this will attribute to poor ranking.
To remain relevant, an individual will have to learn how to write or outsource individuals who know how to write.
Google’s editorial may not be perfect yet, but with time the best content will win.
We don’t know when that will happen, but there is a high chance in 2020 is the year. Stay alert! Only publish high quality and optimized content on your site.
To offer high quality and optimized content, pay close attention to the following tips;
• Understand your audience and know what they search
• Get to know the intention behind frequently asked questions and offer the best answers
• Offer straight forward answers using authoritative content
• Repeat the process over and over again
3. E-A-T & Your unfair advantage
In 2020, its expected goggle will continue to look at the reputation and Expertise, Authoritativeness, and Trustworthiness (E-A-T) of companies and people who publish content online.
Companies that are still having trouble building a good reputation through excellent customer service and mistrust issues will face trouble. Such websites are likely to be less considered during the ranking, unlike well reputable sites.
The step is meant to focus on quality content and fight fake news. One should also look for trustworthy authors as this is proof they are experts at particular subjects.
If you are having trouble building a good reputation, here are a few measures you can put to use;
• Ensure supply chain excellence
• Offer excellent customer service
• Brand your website
• Provide better user experience
4. Mobile SEO
We may have mentioned this in our previous articles, but mobile SEO is an expected revolution. But what exactly is mobile SEO?
Mobile SEO refers to building sites that are compatible with mobile phones before advancing to websites compatible with desktops. Most websites are a mess as they are not compatible with mobile phones.
To survive the high competition levels expected in 2020, fix your mobile.
Here one should look at popular mobile search results to know what they up against. Understanding what you are up against helps you understand ways to attract traffic and what kind of optimization will be successful in your case.
Final thought
This is a scratch on expected SEO trends in 2020 you will find in most e-books and periodicals. The best way to remain relevant in the industry is to take heed on these trends and find ways to mitigate them.
