What could negatively impact your site in SEO Link Building?

There are two different approaches you can use for building links and optimizing your website: Black Hat and White Hat. While the White Hat SEO is a very effective way of optimizing your site for search engines and for building a tenable online business, the Black Hat may, and most like will, doom your chance for a successful website. Black hat link building is pretty easy to spot: if the links go against Google’s Webmaster Guidelines, they’re probably black hat. What could negatively impact your site in SEO Link Building?

Why do people use Black Hat approach?

Some parties are only interested in SEO because they want to rank their material as quickly as possible in order to make some money in the short-term of course. This is where the Black Hat steps in; it involves a strategy that focuses on optimizing the material only for the engines, which means that these companies are not even remotely considering the actual human visitors that will read and navigate through their website content. These organizations are prepared to bend the rules, or even break them, just to improve their SERPs ranking to make some quick money. And even though these sites rank very fast, they are not very ‘’people-friendly’’, even more so, they usually look like spam, and in most cases, they are banned rather quickly by the search engine. In general, internet sites like these can ruin someone’s chance to build a sustainable website and bring in new leads for many years to come.

Negative impacts on your website can be caused by some of the same things that should help your ranking, if you do not do them properly, so be careful when it comes to:

Reciprocal linking; excessive link exchange or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results.

Article Marketing or Guest Posting; links with over-optimized anchor text in articles or press releases distributed on other sites. The links have to be created naturally on authentic sites, and you have to be very careful not to overdo it. Also please do not use PBN Spam Sites or low metrics sites for Link Building if your site metrics are high.

Web directory links; adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. There are some directories that provide no real value to Internet users and Google has excluded them from its search results. You really want to stay clear of sites like that!

Forum and blogposts comments; unhelpful forum or blog comments with optimized links in the post or signature.

Buying links; Google clearly states that buying backlinks to improve your rankings breaches their guidelines. They consider links as votes and paying for a vote is unethical. As well as potentially being a waste of money, low-quality paid links are extremely high risk. Links bought from sites that openly state that they sell links will get you a Google penalty.

Overusing keywords; when you use the same keyword over and over again, the material suddenly seems forced and the search engine may recognize it as spam. You want your keywords to fit your content naturally because otherwise, you will get penalized.

When it comes to SEO Link Building, you have to take the time to execute a proper campaign. What could negatively impact your site in SEO Link Building? Going against the guidelines will get you a penalty from which you may never return, so be careful and smart about the decisions; there are no shortcuts here.