Introduction
For any individual or company creating a website, understanding the SEO complexities will ensure that your efforts will bear fruits in the long-term. You want to make sure that search engines will reward your efforts and unique content by giving you an original listing on their first page.
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Social media platforms are altering their algorithms to ensure that links do not show up in the feeds, obtaining organic traffic is becoming crucial than ever. But getting your content published on the first page of Google is not a walk in the park. Creating in-depth and valuable content remains the strong driving force that will boost your rankings. However, other essential factors make sure that the masses discover your site upon making a search engine query.
What is Link Building?
Link building is the process of generating links from various websites to your site. These links are sometimes called “backlinks”. If you need backlinks for your website, then you can ask us to create backlinks for your website or you can go for Rex Originals link building packages by our partner website. Building links from other websites matter to search engines such as Google because they act popularity votes of a given site. The links show Google that you have created unique content that is valuable to your readers.
Google is in the process of offering valuable information to its users and thus if your website has numerous backlinks its show Google that your content is worth showing in the search results on their first page. That is the reason why link building will determine your online success in 2018.
Frankly, it is getting hard for a business to gain organic rankings from their social media platforms. If you want people to find your website easily, you require organic search traffic which can be obtained by obtaining numerous backlinks.
For you to succeed online in 2018, you need backlinks. While that seems straightforward and simple, there are various things you need to learn about building links to your website correctly. If you obtain the wrong kind of links to your site, then your search rankings will be affected adversely.
The Basics of Link Building
The key here is not getting a high quantity of links, but the quality of those links matter. Quality links are those that are obtained from trusted sources. Much like the type of content on your website or the general construction of your site, acquiring links from sub-par websites will adversely hurt your search rankings. Google currently evaluates each link independently to determine its worth with respect to search rankings. Here are the leading indicators of Google’s analysis on links as discussed below:
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Anchor Text
This refers to any clickable text that is inside a hyperlink. The anchor text should be precise and clear so that anyone who clicks it knows what he will obtain. For search engines, anchor text provides the relevance and context of the item or content that has been linked.
Context
Speaking of context, you need to know that anchor text alone cannot determine the value of a link, but you need to evaluate the text surrounding your link. You need to ask yourself whether your link fits naturally within your content. Your link must have contextual relevance and add value to the content in your website.
Source
Just like authority, the source of your link is part of Google’s evaluation criteria. Make sure the source of your link increases value to your users. For instance, if you have a home improvement website, links from fast food sites will not be that helpful.
Variety
Variety adds some spice in your link building efforts. Google looks at the diversity of your various links and examines them to determine whether they are from different domains. As a rule of the thumb, the more different domains you have, the better. Therefore it is crucial that you collect numerous links from different domains to assist you in your link building efforts.
There are several white hat link building strategies that you can use to make sure that your site has high organic rankings. As discussed earlier, high-quality content will help you generate multiple references and links. Positive mentions are crucial for businesses that sell a service or product.
Final Verdict
It is no doubt that link building can be a daunting task. However, if you want your site to rank high in search engines, you need to know how to acquire quality links correctly. Always work hard to produce high-value content and promote it widely to boost your organic rankings.
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