The era when a search volume was used by people as the main metric to generate organic traffic is long gone. The focus then was to drive as many targeted traffic as possible to a website because of the belief that the higher the traffic generated, the higher the chances of conversion. How logical, unfortunately, getting keywords that convert is a reality and a crucial desire of any business owners. Today, reality has overtaken reasoning, people don’t just want traffic inflow; they need that traffic to take action like comment, share, join a mailing list, or most importantly, place orders. The desire for traffic conversion led to the discovery of other vital keyword SEO metrics like keyword competition or SEO difficulty by experts. What is seo difficulty? Let’s understand about seo difficulty meaning and keyword difficulty meaning.
What is SEO difficulty?
Another name for SEO difficulty is keyword competition (keyword difficulty formula). How to calculate keyword difficulty? The keyword difficulty measures the ranking potential of a keyword. If a keyword moves up the Google ladder very fast, it will get to the top and eventually result in increased traffic search volume. Getting to number one on Google is a great fit; but, it’s already established that search volume is not the only factor required to rank high on Google, others are needed, and they are discussed below.
SEO metrics:
SEO metrics are elements in search optimization process that makes it a success and they are:
1. SEO difficulty: It measures how fast a keyword will rank on Google. The score is from 1 to 100; the lower the value, the higher the ranking potential of the keyword.
2. Paid difficulty: What is paid difficulty in seo? This shows the significance of a keyword with its value. It is measured fro 1 to 100, the higher the value, the higher its significance. It shows if people are willing to pay for the keyword.
3. Organic Traffic: This is the visitor that comes to your website through a search engine like Google. High organic traffic is excellent for business.
4. Bounce rate: It shows a single page performance that tells you the number of prospects that left your website without taking any action.
5. Pages per session: While the bounce rate shows the number of people that didn’t take action on your website, the page progression metric tells you the number of pages they visited.
6. CTR: This is click per impression. It tells you the number of people that saw your webpage on search results and the number of people that clicked on it.
7. Page and domain authority: This is a metric that was developed by Moz, and the aim is to show on a scale of 1 to 100 a website ranking ability or page authority.
8. Trust and Citation flow: This is about measuring page authority with backlinks. It displays the number of backlinks to a page and also measures that links’ relevance.
9. The dominance of SERP: A keyword might rank number one on Google, but attracts less traffic compared to a website that ranks number 6 but generates more traffic.
Others are metrics are page speed and referring domain. When these metrics are properly combined in an SEO campaign, it will yield excellent results. Who says the search engine optimization process is easy?
Now back to the subject of this write-up, SEO difficulty. Already you know what it is, next is, how is it measured?
Factors that determine SEO difficulty measurements:
The precise formula that is used to measure the SEO difficulty scores are different, but the primary factor that determines it is similar.
a. Backlink quality: The quantity and quality of backlinks and referring domain quality is a very vital factor that leads to an SEO difficulty result. Websites having a good number of quality backlinks rank well on SERP.
b. Page Content: The page content is a key factor in search engine ranking. Website pages with top-quality and significant content will rank well on Google.
c. Domain authority: When a lot of importance is placed on a website and is deemed highly relevant and useful, it boosts the reputation of the website.
d. Trust flow: It shows how trustworthy a website is by evaluating its quality.
Meaning of SEO difficulty score:
Above 70% Score: This represents keywords seo difficulty with very high competition. Ranking high on SERP is near impossible with this score. Therefore, targeting it will be too expensive as it requires extensive link building and search engine optimization for a long period.
30 to 70% Keyword difficulty: The difficulty in this score is the high search volume; however, with moderate effort, high SERP ranking is possible within a short time.
Below 30% SEO difficulty score: This is a perfect score because the search volume is low. If you can locate a low SD with a reasonable search volume, a high Google ranking is a top prize.
Search engine optimization is not an easy job because the process is difficult but, low difficulty keywords can help to raise organic traffic. A perfectly executed SEO campaign will result in consistent organic traffic generation that brings you the ultimate SEO objective – website conversion or revenue.
There are many free SEO keyword difficulty checker tools (free keyword difficulty finder) like SEMRUSH, Ahref, Ubersuggest, SmallSEOTools, kwfinder and many more.
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