Major search engines like Google shows the top 10 results when anyone searches for any terms. If your website is positioned on the top of the 10 search results, it will receive free organic traffic daily. What can free organic traffic do for a business? It can bring constant targeted human traffic to your website. Receiving targeted real human traffic to your offers means a lot because it involves the potential of generating revenue even on auto-pilot. The benefits of ranking in Google is indeed important, no wonder there are numerous topics and contents about Google ranking online like “how long does it take to rank on google?” or “how long does it take to get organic traffic?” or “how long does it take for a new site to rank?” or “how long does it take to rank high competitive keyword at position #1 in Google?” or “how long does it take to rank high SEO difficulty keyword at position #1 in Google?“. These contents give important information that solves people’s ranking solutions.
How long does it take to rank in Google, Bing, Yahoo & Other SERP?
The short-term answer to that question is 6 months to 1-year plus. It is a rigorous venture that involves pleasing the numerous Google algorithm or process of ranking websites. This is why it takes so long and even longer than 1 year if the keywords are highly competitive. Every day, Google updates its search engine algorithm. It is also same process in yahoo serp ranking and bing serp ranking. Some years back like the early 2000s, getting ranked in Google was a piece of cake. It was that easy because their ranking requirements were super easy.
Keyword ranking in the early 2000s
In the early 2000s, getting ranked on Google was as easy as adding major keywords(non- competitive) to the content body, URL, and title and boom – in just days or few weeks, your website is ranked in the top 10 search result. Ranking for competitive keywords may take longer, but with aggressive SEO campaigns, it is possible to rank in less than 6months.
Search engine optimization was so easy those days, keywords stuffing, link farms and footer links strategy were all acceptable. The competition was low compared to now when there are millions of companies fighting for positions on different keywords. Earlier, before 2016, Google ranking in 6months was possible, but today, ranking in 6 months is hard and 1 year plus is a more logical time-frame to get ranked.
Factors that influence keyword ranking
The variable that comes into play during search engine ranking is what determines the duration it takes for ranking. Any professional already know that there are about 200 plus ranking variables that act as a ranking determinant, but the vital ones that directly affect website ranking are:
1. User Metrics
The user metrics take into consideration the number of people that visits your website. It identifies if they like it or not. If you have excellent user metrics and a good number of people asking questions about your products or brand, it’s possible to rank in a few months. Some of the user metrics that are taken into consideration are page views, total traffic, bounce rate, page per session, scroll depth, and unique visitors.
2. Links
Links are another factor that affects page ranking; they are like votes for a website, so the higher the number of links or votes through other sites, the higher the chance of ranking on Google.
3. Website design
The design of your website also determines your ranking. Therefore, factors like page loading speed and mobile responsiveness influence page ranking.
4. The popularity of your domain
The popularity of a domain is a vital tool that can influence site ranking.
5. Age of the page
Google places a particular preference to older pages; the older the page, the higher the possibility of ranking fast.
6. Domain authority
If your website is popular and recognized as a source for certain information, it can get ranked in a few weeks.
Currently, it takes a minimum of 6 months for a website to rank on Google, though it’s a hard possibility due to the current numerous Google ranking terms. The most possible ranking duration is 1-year plus, however, for more competitive keywords, it may take a longer time.
Important ways to improve your rankings in SERP
High search engine ranking means better visibility, more credibility and more customers for your brand. Moreover, topping the search results guarantees you more recognition from the target audience in the long run. While quality website promotion definitely needs some research and investment, there are plenty of proven (and free!) ways you can start implementing right now. And following every point from the above list will definitely grant you higher search engine rankings.
10 proven ways to improve your rankings
1. Invest in the creation of helpful and quality content
57% of marketers named quality content creation as the #1 SEO tactic. Well-written, regularly updated content is good for both search engines and your human visitors. Avoid the outdated tactics such as keyword staffing – your texts should be helpful and informative for readers in the first place! If you don’t have an in-house writer, consider outsourcing the copywriting to an online service.
You can purchase content from an essay writing service such as shinyessays. In addition to helping with college academicessays, they also offer the help of a native English content writer, so you can buy quality content from an expert.
2. Create a better user experience
Quality content matters, but if this content is published on a bulky, poorly designed website, there’s every chance that your site will be deprioritized by Google. This search engine evaluates user experience based on the bunch of parameters including bounce rate, load speed, and time on site. If the visitors leave the site in mere seconds after they’ve clicked on it, this is a sign of bad user experience.
You might want to work at the backend and minimize the load time, work on the design and usability of the website, and create a better user experience in other ways. Any efforts that result in more time spent on the website will be appreciated by the search engine.
3. Get valuable backlinks
Backlinks are highly important because, when many trusted resources link to your main page or blog article, algorithms assume that your content is valuable and informative. The best way to get backlinks is to create outstanding content that people will share and mention. You can also post guest articles in other blogs and thus spread the awareness about your site.
To create quality guest articles, it’s also best to rely on online professional writers. If you’re not sure where to find a writer, consider essay paper services. A site that offers you to purchase essays or papers typically has skilled copywriters who can take on your guest post writing assignment.
4. Research the keywords
Keyword stuffing techniques are stuck in the past, and using them in 2020 will do your website more harm than good. But that doesn’t mean you should give up keywords at all. Pick a few highly relevant keywords, and use them naturally in the title and the text. A few keywords per text will suffice for better SERP.
If you’re new to SEO, there are a plenty of online tools that help with keyword research. The most popular ones are Google search console, Ahrefs keyword explorer, and KeywordTool.io. They let you evaluate the keyword potential and improve your rankings.
5. Use correct header tags
80% of first-page search results use the H1 header. This statistic alone proves the importance of the proper use of meta tags. These tags let search engines evaluate the relevance of your page content and pushes the relevant results higher in search results. Moreover, they give your article or blog post a structure that is helpful for the visitors and therefore SEO.
Thus, you need to spend more time and effort to come up with informative, relevant, and keyword-rich headers. Also, you can’t go without the basics of SEO to use tags for headers and in other places of the page (for example, image descriptions) correctly.
6. Keep the search intent in mind
When researching and picking keywords, make sure you are not losing the big picture behind this routine task. As you plan the content strategy, think about the search intent of the user and make sure that your content responds to this intent in the first place. For example, if someone is typing “barber shop new york”, they are probably not looking for an article called “How to start a barber shop business”.
Try putting yourself in place of your target audience. What kind of information are they after when browsing the web? Is your content highly relevant and helpful for that query? Doing so will help you avoid posting meaningless content.
7. Optimize it for local searches
This piece of advice goes hand in hand with the previous one. To get found by people who are browsing local businesses, work on your visibility for local searches specifically. Firstly, set up an account with Google My Business listing to appear in searches when someone is looking for a company “near me”. Secondly, register for local business directories. This will help you appear in search results across multiple platforms more often.
Google posts feature allows you to share relevant content with the local audience. As you see from this article, most of the tools you’ll need for better SEO are designed by Google. But if you want to befriend this search engine, it’s best to use its features to their fullest.
8. Work on your social media presence
Although many likes and shares don’t influence the search rankings directly, they definitely work for the recognition and popularity of your company. If you have a business page in social media and share relevant content regularly, people are likely to visit your site and mention it, giving you valuable backlinks.
So, as you work on the search engine optimization, be sure to build your social media pages simultaneously. Identify 2-3 social media that your target audience uses, and concentrate your effort on making them popular. Moreover, social media is an invaluable source of instant customer feedback that will allow you to improve your company in general.
9. Optimize the site for smartphones
Whether your business is selling shoes or writing essays for sale, your target customers are likely to use a smartphone to look for your company. Google now uses the mobile-first indexing. If your site isn’t optimized for the mobile view, algorithms will push it lower in search results. It’s high time that you develop a mobile-friendly version of the site if you haven’t done so yet.
In particular, your website should resize automatically and display correctly on any smartphone or tablet. Use the bigger font that is easy to read on a small screen and use the menu that is easy to navigate. Another important point is load speed – your website should load instantly to retain potential buyers.
10. Ask for customer reviews
Reviews on social media or specific review websites don’t improve the SEO directly. Yet, they motivate other people to check out your website, learn what you’re doing, and more. Thus, positive reviews indirectly work for the visibility of your brand and consequently your rankings.
Ask the customers who enjoyed your product or service to leave their review on any platform they prefer. A few lines and a 5-star rating will work for you when other potential clients want to Google your company. Don’t post fake reviews – they are easy to recognize, and people don’t believe them. Be genuine, and this will facilitate your brand’s popularity and search engine positions.
Infographic: How Long Does It Take To Rank in Google?
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