Getting traffic from all around the globe is not an easy accomplishment and doing Search Engine Optimization with the help of social media may not be the marketing approach that will achieve the needed results.When you own a website, it means you are dealing with great responsibilities of maintaining it, and it is essential for you to go with a strategy that guarantees your business goals to reach the audience in other corners of the world, instead of only being recognized locally. Link building is an important element in ensuring recognition and money revenue for your page.
Reaching the audience globally requires a different approach than implementing the same strategy as for local recognition. Here are a few essentials for building links for international SEO.
Multilingual Website
The first thing you might want to do is translate your website into multiple languages. It is not necessary to have all the languages of the world, but when you are trying to backlink people to your site, you should have the page ready for them to understand it. Which language you use, depends on what country you are targeting.
Keep track of the traffic
You have to monitor your incoming traffic frequently; this way you can determine what country it is coming from. You can research relevant keywords of the countries you have identified and use them in your guest posting to link them back to your website.
Check the links of local competitors
Digging into an unknown market and different languages can be intimidating and might throw an SEO professional off the normal link building track.The reality is that the link research and analysis tools should do most of the work for you. Using these research tools enable you to do a lot of the analysis even without any local resources.The idea is to check the links your competitors have, compare them against the list of links your local website has, and find the websites that are not linking to your website, but should.
Understand what content will gain you the most links
The way you display content is crucial to the success of any link campaign. You need to be aware that different content visualization is needed to work in different countries. There are different tools that can help you research a targeted country. Once you get the results, you will have a clear picture of what kind of content works best for that specific country. And keep in mind, that not all countries are the same; each country has its own unique strategy.
Avoid copying what others have done but rather, use this research to help build up your own content strategy and for inspiration. Create attractive and optimized content for your new audience, which will then earn you links.
Reach out
You need to have a native speaker in the language to which you’re outreaching. Approaching a site in a different language could trigger spam folders or may just not be understood, so it is highly recommended to work with a native speaker. This will not only result in a more efficient translation, but you will also be able to use the connection for more guest posting, which means more backlinks.
Conclusion
While a link building project may seem to be a huge task to undertake, especially for local markets, you can still build links effectively even if hiring outside resources is not an option.It takes a bit of preparation and looking at the project globally, not just locally.
