Guest blogging is still a popular and successful way to get more recognition, more followers, and extend your reach. But as simple as it sounds, there are many mistakes you can easily make on this path, and the results can be very negative. Let’s have a look at some mistakes you really should avoid when guest blogging.
Providing poor introduction and weak pitches
The first step is crucial when you try to get the host to give you chance, and when you send them an email, you need to include a proper introduction; personal information, brief background, links to your site and social media profiles, and an already formed idea for the guest blog. When the editor sees you are prepared, your chances increase greatly.And do not forget to be polite, respectful, and stay true to yourself, instead of being a generic, overly-flattering ‘overreacher’.
When they give you a chance to send a pitch, make sure it is unique, well-written, and grammatically correct. Proofread it meticulously because an article with mistakes is anything but attractive. You do need to be careful about following any guidelines the host website might have, respect their rules, and stick to the deadline.
Skipping research
You can be the best writer out there but if you do not do your research properly, your guest posting will end rather quickly. When you guest blog, you have an audience you need to satisfy; you have to know why they come to that website, what kind of information they appreciate. The topic of the host site should be relevant to your own website, but you need to appeal to the audience you are writing for, you have to connect with them. And if you do your research properly, you can provide great content and link it back to your site for anyone interested in what else you have to offer.
Low-quality content
Pitching an irrelevant, unoriginal and poorly written article will not get you anywhere. Your content has to be original, fresh, and potent in order to get noticed. But do not just send a strong pitch, and then post laid-back material, you need to keep the quality as high as possible for as long as you are guest posting. After all, you are not just helping an authoritative site to stay alive, you are also establishing yourself as a writer and steering people to your own blog.
Not willing to make changes and adjustments
In the world of blogging, there is always room for improvement, you just need to open yourself up to make a few changes, if necessary. The blog manager of the site you are guest posting on has a better insight into his audience. Taking his opinion and improving the quality of your content can only be beneficial, not only for them but also for you, since you are basically receiving some free advice on how to do even better. Blogging is an ever-evolving field, and if you close yourself up to any opinions, your path to success will come to an end sooner rather than later.
