As a seasoned business owner you might have heard of machine learning, its application, and benefits to companies of different sizes and specializations. The algorithms of AI-powered solutions are not so much reliant on traditional code and computing power as they are contingent on quality data. So, if you’re about to design an AI or ML application to fuel your business growth, you might want to familiarize yourself with the stages and subtleties of the app development process. For this, check out another useful article here. And those of you who still wonder if the possibilities of AI and ML are as vast as they say, be sure to read today’s article covering the most popular business uses of artificial intelligence and machine learning.
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Uses of artificial intelligence and machine learning
Image Recognition
AI and ML are now widely used to train computers to detect specific features and objects in images. This process is carried out with the help of neural networks that scan through tons of images to then discover specific elements pixel by pixel and match them against the elements they are specifically interested in. This technology goes a long way towards helping developers train software to analyze millions of photos and images on the Internet and extracting required information based on the thorough analysis of data.
Social Media Analysis
Lots of businesses tap into the power of social media to market their products and services, gather useful information about their potential customers, reach their target audience, advertise more effectively, and much more. Machine learning techs enable you to sift through a plethora of posts, stories, and other publications on social media platforms and use the obtained information to your advantage. ML is famed for its ability not only to recognize words, but understand the nuances and deeper context behind them. Thus, AI and ML can analyze the context in which your company’s name is mentioned, as well as accurately evaluate users’ tone and emotions expressed in a publication. Based on the obtained results, ML techs will help you understand whether the underlying sentiments evoked by your brand. This all can help you tweak your current marketing strategy and deploy more effective tools to boost your business.
Smart Assistants
Each business requires a reliable tool to establish and maintain effective connection with their customers. AI technologies are now actively being deployed to communicate with customers and provide a better UX. Thus, modern voice assistants can help companies to manage reports, queries, and complaints more effectively. Machine learning tools, in their turn, enable smart assistants to ‘learn’ and adapt to the ever changing user needs. ML-powered solutions can effectively analyze customer personal, demographical, and behavioral data of your target audience, process voice requests, and reduce the need for multitasking. What’s more, ML can go a long way towards helping your smart assistants categorize all input data and reuse it if the need arises. Thus, with ML your solution will be able to collect and sift through tons of voice user messages, identify logical relationships between them, and understand the output corresponding to a certain request.
The entire call center system can be revamped with the help of ML and AI technologies, which allows taking it to the cloud. Today, more and more businesses are tapping into the power of VoIP solutions to take their call center services to the next level. VoIP is widely used by the companies that want to provide an outstanding UX with HD calling, team messaging, audio and video conferencing, and much more. Also, AI and ML can be utilized for processing call data and securing online communication with clients. The data collected by virtual call centers are processed using AI and ML for fast analysis and insights. You can also boost the efficiency and productivity of your customer service team by introducing AI-powered bots, which will allow solving minor issues without human involvement.
It’s obvious that ML and AI empower your business to keep with the leading players in your market. So, make sure not to miss out on the opportunities presented by the promising techs.
