App Store Optimization: An Essential Part of Mobile App Marketing
Getting your app discovered in the major app stores and encouraging users to download it are some of the biggest issues troubling mobile app publishers today. With over millions of mobile apps available in the major app stores, it is crucial to use App Store Optimization to improve the visibility of your mobile app.
Your app can rank better for popular keywords, it can have increased visibility, and more downloads with effective App Store Optimization Services. It is always an important technique to optimize your mobile apps to appear near or at the top of the search results when users search for apps similar to yours. The increased visibility tends to generate more traffic and bring potential customers to your mobile app’s page in the app store.
To achieve higher search ranking with the help of the ASO process, it is imperative to understand your target customer base and use the right keywords that your potential customers are searching for in the app stores.
You should try to use every possibility in the world of SEO to ensure better visibility and ranking for your app. You can make use of a paid app installation campaign by an mobile app marketing agency and many other optimization techniques to multiply download numbers of your app. Improving your app search optimization is likely to impact your app’s ranking, visibility, and downloads. Thus, it will ensure overall success for your brand.
The Basic Factors of ASO
1. App Title
Your app title needs to be unique and shall use relevant keywords having the heaviest search traffic. It is recommended to use short titles which are easy to recognise and remember. You should spend time deciding the most-suitable and appealing title for your app. App title is the main ASO factor and must be chosen wisely. Frequently changing your app title is not a beneficial practice and can even prove to be detrimental. So, choose an app title that can stick for long.
2. App Logo
Your app logo should be in bright colours and should have a unique shape and design to grab maximum attention of customers. The app logo is a vital part of your app’s branding, and thus it must be easily recognisable and descriptive.
3. Keywords
You must research and know which keywords have the potential to drive maximum search results. You should use relevant and popular keywords that your successful competitors are targeting and your target customers are searching for. Using the right keywords can improve your app’s search ranking.
4. Description
Your app description must be clear and compelling. By describing all the prominent features and benefits of your app, it must serve as a call-to-action. Thus, app description should be simple, concise, and compelling and powerful enough to provoke the interest and curiosity of the viewers and make them download your app.
5. Reviews and Ratings
High ratings and positive reviews from customers will meaningfully impact your app’s overall success. It is observed that apps having higher ratings are also ranked higher. Thus, you should try to secure high ratings and positive reviews for your app. It can be done by encouraging your happy customers to give your app a high rating and positive feedback online. You shall also use either prompts or incentives to achieve it. Many customers consider app’s ratings and reviews as an important parameter while thinking about downloading your app. Thus, every possible technique to achieve your app’s high rating shall be devised and used.
6. Screenshots
Including attractive screenshots and videos are effective techniques for enticing potential customers to download your app. It enables viewers to visualise your app and is likely to generate high traffic and drive downloads.
7. Downloads
The total number of downloads of your app is beyond your control. You should make sure that there are no errors and glitch of any kind in your app. Also, your app should have frequent updates and timely addition of new features and benefits in it.
By using these optimization techniques, you can ensure a high ranking for your app on various major app stores.