Getting your website to the top of Google search is one of the main goals of those business owners making high bets on online sales. Indeed, there are a lot of challenges when it comes to SEO. To improve search results, you are welcome to use a mix of free and SEO paid tools in 2021, try creative and ever-green strategies, and of course, analyze your website performance to suggest even better ideas to promote it.
To make your SEO optimization as effective as possible, in this article we will share the latest tools that will help you streamline and even automate some routine SEO tasks.
11 Tools That Will Help to Improve SEO
The purpose of modern SEO tools for website promotion is to not only improve your Google search position but also automate some repetitive tasks.
Next, let’s proceed with the review of the apps that will help you with SEO, its technical aspects, and analytics.
1. Google Search Console
The solutions created by Google always make sense for SEO since they are compliant with the latest Google’s requirements by default. This tool will allow you to properly configure the site indexing and provide you with a clear picture of what is happening on your site and how it all can be optimized. The tool is free, so you shouldn’t pass by to improve your position in Google rankings.
2. Moz PRO
This app will help you understand everything related to optimization processes. It will provide an understanding of how users search for your product, and this understanding will allow you to hit the target. The tool can be tested for free and then you are welcome to subscribe to one of the tariff plans. The app will help you research all the keywords, create reports and suggest the actions so that you can optimize the site for higher ranking.
3. SEMRush
This tool allows you to dig deeper into what is happening with your site. But in addition to understanding your website performance, you can see how your competitors are doing. For example, you can analyze a ton of backlinks, keywords, plus monitor competitor strategies. This software offers a 7-day trial, and then you can choose the appropriate pricing plans that differ in the range of features included.
4. Google Analytics
This tool has long established itself as a must-have for every website owner. The convenience and efficiency of using it make Google Analytics the number one choice for many who work with SEO optimization. It allows you to get information about what is happening on your site in real-time mode. It creates convenient reports that become a real guide to figure out what you have to improve and pay attention to. The advantage of this tool is that it syncs with many other platforms modern businesses use.
5. LinksManagement
This platform provides a wide range of website optimization features and some free submitters services. You can get a ready-made solution in the context of backlinks, or you can download a free app and start improving the SEO situation. There are also paid features, but as for the free package, you can run an automated SEO campaign and get targeted backlinks.
6. Grammarly
You’ve probably heard about this app but don’t understand how it can help your SEO. When working with SEO optimization, you should not forget about how the quality of the content affects user behavior patterns, which, in turn, affect your position in SERP. Grammarly will optimize your text, help get rid of all mistakes and complex sentences that can push away the reader. The tool is free, but if you want more advanced features then pricing plans are worth considering.
7. Hemingway App
This is another free tool to help you optimize your content. All you have to do is copy your article, and receive suggestions for editing the text. The tool focuses on the needs of modern readers, so this online editor is a good opportunity to optimize the text in accordance with the modern canons of search engines’ requirements.
8. Ahrefs
This is a very popular app on the market that helps you optimize your site’s SEO and improve your ranking. The tool will help you create quality keywords through analysis, find all backlinks, and even tell you what is happening with your competitors. It is available free of charge for 30 days, after which you will need to choose the appropriate subscription plan.
9. Buzz Stream
If you are focusing on creating backlinks, then this tool is what you need. It will allow you to effectively track your guest posting strategy and find all backlinks. The tool allows you to receive notifications instantly after someone has accepted your guest posting request and published a link to your site. In addition to these features, the tool is equipped with many other useful features for SEO website promotion.
10. Screaming Frog
This app allows you to quickly scan a website for free. In 2018, this tool made a lot of noise in the market and even became the number 1 choice for everyone involved in SEO promotion. All you need is to download the program and start receiving information on your website’s SEO performance.
11. Linkody
With this app, you can easily automate the process of tracking your backlink strategies. The app allows you to track who is linking to your site, and what keywords are used to mention your site. But the key feature of the tool is that you can not only track but also edit backlinks if they look like spam. The tool also allows you to create reports that you can share with employees and clients. This tool syncs with Google Analytics as well.
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The list of effective SEO tools can go on and on. However, the most important step when choosing the right one for your website is to identify your highest-priority SEO task and tailor the app to the use case. The set of the solutions we have reviewed in this article covers the basic SEO tasks and even goes beyond them, so you are welcome to proceed from the most suitable app from the list.