If you work in marketing, selling or if you’re a business owner and want to improve your marketing skills, the chances are that sooner or later you will need to record a video presentation. Creating a video presentation is an effective way to market your products and services online. You can use video to tell people about your business, product or service before they visit your website.
Video marketing is a great way to engage people and encourage them to contact you. The video can be viewed at any time which means you don’t need anyone at home with the possibility of interruptions. Here are video presentation ideas that will increase your conversions and sales. Check out these 8 powerful video presentation ideas with examples for any business or industry.
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PRODUCT LAUNCH VIDEO
Product launch video is a great way to inform the world about your new product. This type of video can be used during the early stages of your business – when you’re still building momentum and interest in your product. It can also be useful if you’re launching new products or services regularly so that customers can always see what’s new on offer at any given time.
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PRODUCT DEMONSTRATION VIDEO (or How-To Video)
A product demonstration video is a short video that shows your product in action. It can be used to show how to use or install the product or service, or it could demonstrate the results of using the product.
Product Demonstration Video is great for selling products online as well as offline. For example, if you have a physical store, then you could use this concept to show how customers can use your products in real life scenarios.
The best thing about this type of video is that it is easy to create and doesn’t require any studio setup or special equipment. All you need is your smartphone, a tripod and some creative ideas like turning some of your video clips into animated GIFs. With a GIF maker tool, this will be so easy to create!
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BEHIND-THE-SCENES VIDEO
If you have a product or service that needs explaining but not everyone can see, this type of video is perfect for you. For example, if your company sells food products, you could show how they’re made in this type of video. If there are any other aspects of your product or service that people might be interested in seeing, such as the quality control process or how much time goes into making each product, this type of behind-the-scenes video will give them an idea of what they can expect when working with your company.
4. PROMOTIONAL VIDEO
Promotional video is another great way to promote your business. It is effective in advertising new products, services, and promotions.
Promotional videos can be used as a part of an overall marketing strategy or they can be stand alone pieces that help promote your business.
Here are some ideas on how you can use promotional videos:
Show off your products and services – If you want to show off what you do, then this is the best way to do it. You can use these videos to showcase all of your products or services in action.
Showcase testimonials – Testimonials are one of the most powerful ways to get people interested in what you offer. If you have clients that love working with you, then show them off on video!
Tell stories about your history – People love stories about other people’s experiences, so why not give them one about yours? Create your story with a movie maker online to share how long your company has been around and why it is so special.
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CASE STUDY VIDEO
A case study video is one of the best ways to showcase your business and its services. This type of video will show how a customer benefited from using your products or services. It helps you build trust with potential customers by showing them how other businesses have benefited from using your company’s services or products.
6. Q&A SESSION VIDEO
Q&A sessions are a great way to learn more about your customers and their needs. By using your video channel as a platform to host a Q&A, you can not only gain insight into what your customers need, but can also demonstrate that you’re willing to listen and act on their feedback.
In addition to providing a platform for questions and answers, hosting an online Q&A session is a great way to build trust with your customers by showing them that you’re listening and actively interested in what they have to say.
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TESTIMONIAL VIDEO
When it comes to testimonials, nothing beats a real-life experience. That’s why you should use testimonial videos as part of your marketing strategy. This type of video presents people who have already used your products or services and have had positive results from using them. It helps potential customers understand how effective your product or service is and why they should trust you with their hard-earned money.
So, start creating video clips from your customer’s reviews and testimonies. Don’t worry about having large video files because you can use a video compressor for that!
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LIVE STREAMING
Live streaming has become a popular way for businesses to engage with their customers. You can stream events, such as conferences or training sessions, or even just chat with customers while they’re browsing your website. This type of interaction will make them feel like they’re part of your company culture, which will make them more likely to buy from you in the future.
The bottom line is this: business video production ideas will never go out of style. It presents an opportunity to give your audience a behind the scenes look at your business, which can be invaluable for retaining customers and clients, and even bringing in new ones. That being said, there are many different types of business video production. Which type will be best for you?
KEY TAKEAWAY
All in all, it’s pretty obvious that businesses of any kind need to think about how they can use video marketing as part of their strategy. It’s certainly not a replacement for a thorough website, all the various links and web pages where you describe your products, services or company philosophy. But if you do decide to invest in one (or more) video pieces and include them on your site, they’ll help tell the story you want told when your visitors arrive.
We hope you like our video presentation ideas. Please share in your social groups.
AUTHOR’S BIO:
Angel Ivy Bacasmas is a PR Outreach Specialist at VEED.IO. She is passionate about the arts, music, and fashion. She spends her free time reading books, watching movies and playing sports.