How to Grow Your Shopify Sales Using Content Marketing
Content marketing, when done right, gives you the opportunity to grow your sales. When you provide your customers with high-quality, engaging content, it makes them feel connected, and this can increase the traffic to your website and boost your revenue. A big number of people may visit your website, but you want them to come back and this is where great content can help you.
Create a typical content
With the amount of content that gets uploaded on a daily basis, you need something that will stand out in this sea of written material. Make a solid content plan, establish the topics you will write about, the layout of the material and how are you going to put it out there.
When you are creating content, think about your target audience; what can draw them in, what kind of problems might they have, and you how can help them solve them, etc. You also need to keep in mind, that people who will enjoy your content, will share it forward, and what kind of content is most likely to get clicks and shares? The kind that makes people feel related to it, connected, and to achieve that, a healthy amount of humor within your content can make a great difference.
Ensure a great reach
After creating your content, you have to deliver it; email, social media, and uploading it on your e-commerce site are the three most common and most effective choices. While social media platforms are a great way to get the word out, there is always a chance your content will get lost because numerous people upload all kinds of things constantly. This is where email marketing has the upper hand when it comes to generating sales; when someone checks their inbox, it is impossible to miss the email that is waiting for them.
This does not mean you should not post on Facebook and suchlike, social media is still very powerful when it comes to extending your reach, and it can be a great way to upgrade your email list.
Your content needs to be fresh and frequent
Providing your audience with fresh material is important and you need to do it on regular basis to keep them coming back for more, in other words; the more you post, the more traffic you will bring to your e-commerce site, resulting in more leads and sales.
From content to sales
Great content will get you a larger crowd but now you have to make sure you can turn it into sales.
All your content material needs a well-designed targeted landing page that will convert your visitors into buyers. Besides ensuring your customers a pleasant experience with a user-friendly website, it is recommended you use remarketing campaigns; target the abandoned carts with a reminder, include a Call to Action button, use urgency (Limited Edition, Available Only 24h, etc.), and tempting discounts.
Following these tips can help you extend the reach of your content and steer more traffic your way. And once the people start flowing in, the sales start going up.
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