Promoting your e-commerce products on social media platforms is incredibly easy but you need to make sure you do not come across as forceful or salesy. Let’s have a look at 6 ways you can promote your products without coming on too strong.
1. Establish a connection with influencers and bloggers
Yes, friends and family can be very helpful when it comes to sharing your content on social platforms but when you are really trying to step up your game, you need some real connections. There are numerous respected bloggers, trusted celebrities, and influencers out there that can help with your products’ exposure. These people can do their reviews for you and share your content on your behalf, drawing more attention to your brand.
2. Create an interesting, informative video
There are two big reasons to support this step: people can see your product in action, helping them believe in it, and you can provide them with some useful information. Videos have proven to be a successful marketing approach, and social media is the perfect place to share them. People are visual beings, and they will remember a well-made video better than written content.
3. Run a social media contest
Social media contents strengthen engagementand increase followers. Offering an appealing prize to your audience and a stimulant for sharing your content will improve your brand’s loyalty. And while you are at it, do not hesitate to ask for an email address to upgrade your list of potential leads.
4. User-generated content
The purpose of user-generated content is to create a community and people tend to pay more attention to this kind of content. Make it simple for people to join, offer stimulants for sharing, and give out modest but meaningful gifts (gift cards, for example).
5. Enhance your posts
One thing is clear; if it is too complicated for your clients to make the purchase, they will either turn away on the spot or simply forget about your company altogether. Luckily, you can take your posts to the next level by providing your customers with an option like buy now, add to cart or go to the website. These kinds of options will make the experience much more pleasant for the buyers and they will consider your brand in the future.
6. Be present in the conversations
People trust people and not brands and this is why it is important to show your audience who the person behind the brand is. Reach out to your followers, answer their questions genuinely, and be as helpful as you can and do not be afraid to ask them for their honest opinions. Encouraging them to get in touch (or to stay in touch, if they are the ones reaching out to you) will show them that you truly care about consumers and not just your brand. Showing people some personality will help them to put more trust in your brand.
