Because of the cutthroat competition nowadays, you have to market your app after making, designing and releasing it in the market. Your hard work will only pay off if it is visible to the downloaders. To make your app on the top of the market, you need to do the market campaign for your app as there are millions of other apps in the market. 7 major steps to market your app.
1. Create introductory videos
Most of the people are lazy and don’t go to the description of the app. For these kinds of people, you should make short introductory videos on how this app works. You can also create teasers and post it your website or another blog so the people only have to watch a short video rather than reading the whole description. The Play Store or even sometimes IOS allows you to publish your videos on their setup. This really helps a lot in creating some buzz around the app.
2. App store optimization
App store optimization is a great way to get better rankings to your app. One important thing you need to do is that you have to be very selective with the keyword. You should choose your keywords wisely and in large number so that your app appears on the screen of the users when they try to search it by typing the keywords.
3. App screenshots
Almost all the app stores allow you to put screenshots in the description of the app. You don’t really need to add app’s screenshot only but you can also customize them by writing text on the screenshot about how this app works.
4. Start blogging
Blogging is a very effective tool when it comes to marketing and it is always free. You should start writing blogs, introduction, and features about how your app stands out and how does it work. You should also try getting your app featured on the App Review website.
5. Social advertising
Guest posts and blogging to build the audience is a great way to get the audience. You can start writing your blogs on the pages or websites that are related to your technology and platform. Social media is also a great platform to advertise your app. Marketing on social media allows you to focus on the people specifically by their demographics and interests.
6. Use the gifts and vouchers
After the launch of your application, you can use promo codes to say the first 50 or 100 users. Coupons and gift cards are something that always works. You can also send the voucher, coupons, and freebies to the email id of the users once they register their selves for your app.
7. Get positive reviews
There are so many app review sites that get thousands of visitors on daily basis. Some of the good app review sites are Apoppular.com and Appency.com. If you get reviewed by these sites, you have the better chance to get noticedthat will give a boost to the downloading of your app.