Being the new kid on the block in the world wide web is a daunting thing, because let’s face it, if you have never had a presence online or are a bit of a technophobe, it is quite intimidating. But, once you get over the initial fear, the next thing to tackle is getting your new website out into the market you aim to target. Even though some may have the luck to go viral after one post, it is not the same for most. Growing a following requires consistency and strategy. There are ways to do so faster than the average Joe and it is those we will be reviewing in this post. 7 to be exact.
1. Identify whom you aim to target
To market anything, one needs to identify the target market. Once that has been established, you would be able to provide them with what they need so that they can, in turn, react the way you want them to. Targeting the wrong audience could stifle your growth.
2. Gear your communication in the direction of your audience
After determining whom you want to reach you would need to gear your communication to meet the needs of your target market. Develop a content strategy with the target audience in mind.
3. Specify in your subheadings how your content would help them
Subheadings which have been over-used should be avoided. In the same way, topics which don’t connect with the reader from the subheading would not draw them into the content you may have spent painstaking hours to write. As a newbie, it would be beneficial to invest in a tool like Buzzumo, which helps you to write relevant and trending content.
4. Engage
Engaging with your readers or followers creates a relationship built on trust. It also enables you to better understand which content was a hit and which was a miss, therefore, helping your marketing research endeavours.
5. Take things to social media
Going social is a sure-fire way to boost traffic to your website because it targets your audience from different places. In your content strategy be sure to add how you intend on reaching your niche across several platforms, what your goals are and by when you would like to reach them.
6. Blog
Blogging helps to give a social media user an idea of who you are and what value you can add to their lives. With the internet being what it is, it is difficult to trust that people are whom they say they are. Blogging helps you to humanize your website.
7. Develop your on-page and off-page SEO
When it comes to SEO rankings both on-page and off-page SEO is pivotal to your SEO campaign. Onpage SEO looks at what your site is and what it is about, basically are the things that are within your control on your page or website whereas off-page deals with what is not really within your control like how popular your site is. How high you would rank in a search engine is determined by off-page factors.
Starting off in anything need not feel like you’re alone in the world anymore. With a little help, patience, and movement in the direction of your desired goal, in time your efforts will pay off. Applying these above-mentioned pointers is nudge in the right direction.
