Broken links happen mostly when hosting expires, websites migrates, and typing error occurs. According to stats, millions of broken links occur daily and this condition creates an opportunity for link creation. Therefore, the broken link is an excellent link building resource, but the question is how to take advantage of broken links? The answer is in this complete guide to broken link building.
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What exactly is a broken link?
A broken link is a URL or website that isn’t available or accessible to searches. There are different reasons why a webpage or link is inaccessible, one, expired domain, website migrations and mistake in typing the webpage.
Why is the broken link?
A search online shows that broken link building is a tactic adopted by many professionals; in fact, it’s a buzz in the SEO industry. Why is it so important, what exactly is all the fuss about it?
One of the significant benefits of broken link building is that the WebPages you recreated are tested and proven, hence, confirmed as desirable links. When you get your link request approved by the webmaster, it means the page will get linked with an authority site Getting linked to an authority site is definitely good for your business because Google loves authority websites. Another excellent benefit is that they provide a very wealthy source of tested and trusted attractive backlink waiting to be snatched by SEO professionals.
Why it is a bad idea to have broken links?
Having a broken link is bad for a website owner because:
1. It provides the impression that a website owner does not conduct regular website maintenance.
2. Having a broken link on your website is a source of annoyance.
3. It destroys your standing as an expert or authority.
4. It is capable of affecting the conversion rate of your website.
5. It can harm your page ranking and SEO effort.
From the reasons above, it’s obvious that web owners hate or dread having broken links, and this fact is an advantage that helps in broken link building.
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How to build broken links?
Knowing that website owner hates having broken links, this makes your broken link building process easy, does it really?
Despite the fact that webmasters hate broken links, it doesn’t make building it easy, which is why getting the job done successfully is a numbers game. So, how do you use it as a tactic to build your links?
The first step is to contact the website owner notifying him or her about the broken link. To show their appreciation, they will allow you to link to their page. Sounds easy right? But unfortunately, it doesn’t happen so easily because your message request might not be read.
Getting an unopened email is one of the major set back in broken link building; it’s so common that you should expect it and make provision for it by engaging in bulk is broken link identification and email sending campaign. This means you will need to locate as many broken links as possible and get a link message request solution that allows you to send bulk messages at once, and this is where broken link building tools come in.
Broken link building tools
The best way to create broken links effectively is by using tools. In this session, I will discuss a few tools that you can use to make your work easy, fast, and profitable.
1. Links Chrome Extension
A link chrome extension is a convenient tool that can help you locate broken links easily. You will need to install it and when you do; it will appear as a small checkmark logo next to your address bar. It works by scanning the entire page for broken links, and when one is spotted, it’s highlighted in red.
2. Domain hunter plus
The domain hunter plus is also an extension that functions like “Check My Link”. Simply click the logo, and it will search the page for links. Unlike check my links, these tools go beyond locating broken links, it additionally detects the number of links pointing to the domain and if it’s available for registration.
3. Gmail Canned response feature
This is a Gmail feature that makes sending out a request to website owners easy and stresses free. Sending out a message request is a significant piece of the broken link building activity that makes it a success. To use this feature, you will need to use the Gmail canned response feature by activating it. Click on setting at the top of your mailbox, click on Labs, and locate the canned response on the menu option to activate it.
Once the canned response feature is activated, you will have options of clicking the small down arrow to select the new canned response. Anytime you want to send a message, this feature will allow you to locate the previous email template easily, this way you can easily send messages without having to write it all over again.
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4. Xenu’s Link Sleuth
This tool helps you to scale up your broken link building process. The software is amazing, and it’s free. It enables you to scan up to 100 pages for broken links at once. This feature can be used with the Gmail canned response feature to build links fast and effectively.
Building broken links is not easy if executed manually. You can scale up your broken links creation by using tools that will help you detect broken links and also send a message request to webpage owners easily.
