Managing an online business is a challenging job and a proper e-mail marketing tactic for e-commerce customers is what will help you grow meaningful relationships.
Here are seven e-commerce e-mail ideas to help you connect with new clients and keep the existing customers wanting more.
1. Welcome e-mails
When someone subscribes to your e-commerce newsletter, they are most likely expecting to hear from you, and the best time to reach out to them is right after they do so. Send them a welcome e-mail, so the new subscriber gets to know you, and you get a chance to set your expectations and make a connection with a potential new client.
2. Personalize your e-mails
People usually do not respond well to mass broadcast e-mails, they consider them spam and probably don’t even read them. You need to take a friendlier approach and address your audience by their name; address them like you are talking with your friends and keep the same friendly tone in the subject line as well.
3. Stock notification e-mails
Running out of stock is a risk almost every selling business has to deal with, much to the customers’ dislike. There is always a chance a client may want to reorder a particular product, therefore sending them e-mails for keeping them informed about how much stock it is left, and until when, will show that you care about their needs and interests.
4. Engaging content
Creating engaging and contextual content, that could subtly lead to a purchase, is important. You do not want your e-mail to come across as pushy or even desperate. Create seasonal e-mails, shopping guides, and suggestive content without obviously showing the need to sell the products.
5. Offer discount to loyal clients
Repeat clients are the ones that sustain your business and help it develop further, and one of the easiest ways to keep them coming back for more is by creating exclusive loyalty programs; offer discount coupons on new products, or create a basket that is available to members only.
6. Ask regular clients for a review
A customer becomes a regular for a reason, and when they click on your e-mail, you do not need to feel bad to reach out and ask them for a review. When a customer is satisfied, leaving a review is not a problem, especially with an automated inclusion of a particular product they purchased.
7. Check your success
You have to monitor your campaign regularly in order to be able to improve it, if necessary. There are quite a few moving pieces to an e-commerce e-mail marketing tactic and a lot of metrics to trail, but it is an important step if you want your strategy to work at its best.
Conclusion
E-commerce is a fast-expanding industry and being consistent with finding tactics to attract clients, and keep them engaged, is very important. The conversions on your site will directly result by the engagement rates, and with e-mails providing you a direct platform to engage with your clients, a business should learn how to benefit from it.
