Over the years, Instagram marketing has carved a niche for itself, especially for e-Commerce brands and businesses. Multiple eCommerce businesses are highly leveraging the platform to increase their brand reach and visibility, improve their user experience and engagement, and see growth in their conversions and sales.
It looks like Instagram could itself understands what the marketers and brands are looking for, and it ultimately launched a game-changing feature in 2019 – Instagram Shopping!
The Reason Why Shopify Brands Must Utilize Shoppable Instagram
Shopify is known as the ultimate eCommerce platform for brands and businesses. It gives a perfect platform for businesses to display their products.
It has various other features like customization options to make the platform more attractive and appealing. Since Shopify already offers a lot to eCommerce platforms, the brands do not feel the need to promote their products through the medium of Instagram Shopping.
With more than 500 million daily active users, Instagram serves as a huge platform for eCommerce brands to drastically increase their brand presence and visibility.
Shopify alone cannot give you the results which Shopify and Shoppable Instagram collectively can. Integrating shopify Instagram shop can give you the revenue and growth that you have been searching for.
Let’s delve further into the blog to understand the major benefits of leveraging Shoppable Instagram for Shopify Brands.
How Will Shopify Brands Benefit By Utilizing Shoppable Instagram? How to Increase Shopify Sales?
Witness A Growth In Customer Engagement
Since you are aware that Instagram has a different vibe about itself, being a photo-sharing platform, it is quite vibrant since people mainly use it to take inspiration.
Well clicked pictures with a good design and aesthetic sense will attract the users more towards your products, and they will be compelled to explore your brand more, which will ultimately lead to an increase in user engagement.
Easy Conversions
Through Shoppable Instagram, you target an audience that is already interested in making a purchase. People are now exploring the new Instagram Shopping experience, which allows them to Scroll and Shop simultaneously.
Suppose the person is already on Instagram to make a purchase and is open to checking out new brands and products. In that case, it makes conversions relatively easy for you compared to the old traditional methods.
Give Your Customers A Hassle-Free Shopping Experience
Shoppable Instagram enables you to provide a smooth, fast, and fuss-free shopping experience to your customers. Using Shoppable Instagram, customers can save on their time as they would not feel the need to visit the website, look for a particular product of their choice, make up their mind, add the product to the cart and fill in multiple lengthy forms.
Moreover, there is a certain probability that they might abandon the cart during the checkout process since there is a high chance they might get irritated.
On the other hand, using Shoppable Instagram, customers can easily select the product, buy it, fill in the only necessary information and instantly make a purchase while staying on Instagram itself! They have the option to save their information for future purchases too.
Display A Social Proof On Your Shopify Website
Your customers can be the biggest faces of your brand. Having loyal customers can be the biggest advantage of any eCommerce brand. As a brand, you must utilize User-Generated Content and integrate it into your Shopify website to build social proof around your brand.
Acknowledge it when your customers try out your products and write reviews to post on their social media handles. By displaying your customer’s content, you build trust and confidence in your potential customers and give them a reason to purchase since people trust other people more than the brand’s content.
Satisfactory Experience = Happy Customer
All customers look forward to and wish for is a smooth shopping experience, and after the mentioned points above, your customers will surely enjoy shopping with your brand.
Your potential customers will become your regular customers, and your regular customers will continue making purchases and become your loyal brand ambassadors!
All you need to do is incorporate Shoppable Instagram into your business and give an overall satisfactory experience to your customers.
Wrapping It Up
Here we are at the end of the blog and quite sure that you must be thoroughly encouraged and pumped up to utilize Shoppable Instagram since it has multiple extremely beneficial pros associated with it.
As an eCommerce brand, you just cannot miss out on social media marketing, especially Instagram marketing. Instagram is a constantly growing social media platform that can surely help you market your products like no other platform.
Keeping in mind that it is a vibrant platform full of visuals, it is surely bound to garner more attention than any other social media platform and help your brand attain the much-awaited success that it deserves.
Now that you are well aware of the importance of Shoppable Instagram in your business utilize this brilliant feature of this amazing platform! In this way, you can increase shopify sales on Instagram.