Today, interactive content is the king and future of social media marketing. Studies indicate that 93 percent of businesses regard interactive content as the best tool for educating prospective customers. Again, interactive content plays a significant role in garnering useful links. That is why experts in the industry believe that interactive content is essential for your Instagram marketing and boosting brand awareness.
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Interactive content helps in increasing user engagement, piques audience interest, generates quality traffic to your website, and enhances conversion rates. Modern-day shoppers like to interact with brands and keen on engaging with products or services before purchasing them. These days, customers like to see product images, interactive videos, and take delight in various forms of interactive content before clicking the buy button for any product or service like piratebay3.
In this article, we will walk you through the four top benefits of interactive content for your Instagram strategy. Read on to learn more.
1. Triggers user engagement and content sharing
Studies show that 80 percent of internet users like to see video content and 20 percent reading text-based content. Did you know that interactive content boosts conversions by up to 40 percent to 50 percent? Again, people like to share one-off and genuine interactive content by approx 28 percent.
Interactive content piques audience attention and therefore, you need to ensure that you create fresh content regularly to stay relevant on social media platforms like Instagram. When it comes to improving user engagement, you need to tweak your content as and when necessary and include any current information related to your business.
Interactive social media content improves reader engagement triggering shares on Instagram as well as other social media sites. Interactive social content resonates with your audience and stirs response. It makes the content more engaging compared to still images or text-based content.
Your social content should be interactive and offer an immersive experience to your targeted audiences or followers. Brands often use interactive content to gain email addresses to promote their products or services.
2. Ensures customer attraction and winning them over
You know that interactive content is the best way to grab the attention of your followers and prospective customers. Based on the findings of Demand Metric, interactive social media content is extremely effective for educating your prospects.
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Usually, interactive content on Instagram incorporates the most actionable info and relevant information that help in inspiring, encouraging, and persuading Instagrammers to view the product visuals and buy them. When you integrate an interactive call-to-action, it helps in convincing people to decide quickly when it comes to purchasing your product, which benefits your brand. Besides, interactive content also lets you buy Instagram comments provided you share high-quality photos or videos.
3. Help in generating quality traffic
When it comes to interactive social media content, it plays a pivotal role in improving the user experience or UX on sites such as Instagram or even on your business website. Mae sure your content is useful and informative and drives quality traffic to your website, product pages, or landing pages.
Garnering quality traffic will help in improving your Instagram presence on the digital landscape. It would help in making your IG content beneficial and insightful provided you manage to drive quality traffic.
It is true indeed that websites or social media sites want to generate loads of traffic. Driving significant traffic is one of the major goals of your digital marketing or social media campaign. The experts in the industry think that only interactive social content can help you achieve that goal. Did you know that growth graphs are used as effective interactive content?
4. Increases your business revenues
Once you manage to pique the attention of your Instagram followers and audiences, your content takes center stage and helps in improving sales and generating healthy revenues for your brand consistently.
When it comes to your business success, it is frequently determined by taking into account factors such as the number of clients you can attract to boost sales. Based on the reports by Aberdeen, companies are said to have exhibited a spike in the rates of conversion by more than five times when they paid more heed to content marketing. Therefore, you cannot belittle interactive content in motivating your customers. It will also help you garner more likes on Instagram if you want to make your brand’s social media presence felt on the digital landscape.
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Final thoughts
These days, you have easy access to a gamut of interactive content for your Instagram marketing campaign. It is not only IG but also other social apps like Facebook, Pinterest, and more. Use your interactive content smartly because the modern-day social media audience likes to interact with businesses or brands. They are more interested in an immersive experience while snacking on interactive Instagram content. It means such content is here to stay and your brand should reap the maximum benefits out of the same.
