Social media marketing is a great way to boost your online presence, engage with your customers, and even promote sales. However, to have a successful social media campaign, you need to gain followers that want to connect with your brand. Followers can be anyone from current customers or those in the brand awareness stage of the sales funnel. Anyone who follows you can become a customer and a loyal customer. Here’s how you can quickly gain social media followers.
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Consider 4 Important Factors
There are four essential factors to consider when creating a formula for easily gaining social followers. These include:
1. Value
2. Consistency
3. Social Media Strategy
4. Engagement
1. Value
Just like Facebook and search engines, Instagram operates with its own algorithm. While using hashtags is a great way to bring people to your posts and page, it’s more important to provide real value to your posts. Without value, you might be able to bring people to a post, but you won’t be offering them a reason to stay.
To determine what a valuable post would be for your business, consider your audience or your target audience. For example, if you’re a spa specializing in laser hair removal, you may choose to post a video of what the treatment looks like, a Q&A with one of your current clients, or an informational video where you discuss the benefits of the treatment.
The good news is that social media is about your customers and clients, not your business. Instead of focusing on hiring professional photographers and making professional videos, you can do these things yourself and provide real value to your audience.
2. Consistency
Posting consistently doesn’t mean every single day. Posting more than once a day may reduce your followers rather than help you build your followers. It can be difficult to find a sweet spot for this, so make sure you test out your posting schedule by posting multiple times throughout the day and finding which times work best for you.
At the end of the day, remember it’s all about value. If you’re posting too often, you might be losing value. Quality over quantity is key to growing your followers.
3. Social Media Strategy
Gaining new followers and keeping them requires a robust social media marketing strategy. It’s not enough to post whenever you feel like it and sit back and wait. The first thing you need to do if you haven’t already is turn your social media account into a business account, then make it a public profile.
You don’t need to be a social media manager to build a strategy that works. Make some attainable, timely goals for yourself that you know you can reach. For example, a goal might be something as simple as posting once a week.
To build a social media strategy without the help of an expert, you can start testing immediately. Spend two weeks posting at different times and using different hashtags, depending on which social media platform you’re using. From there, you can view your analytics to see how you stack up.
Make sure before you start posting regularly, you have a month’s worth of posts ready to go so you can schedule your posts out and worry less about creating them, and more about studying your current audience to see what they like.
What Will Results from Testing Show You?
Once you can check out your analytics, you’ll see key performance indicators (KPIs) such as:
● Follower count
● Engagements
● Click-Through Rates
● Post insights
It’s up to you to determine which metrics to measure depending on your goals. If your goal, for now, is to gain followers, you’ll mostly be focusing on follower count. However, that doesn’t mean you should ignore the other metrics. For example, finding what time to post can help you reach a better audience much quicker.
4. Engagement
While you may not have 10k followers yet, you’ll need to retain the followers you do have. Maintaining relationships should be one of your main priorities on social media. If someone messages you, message back.
Even if you decide that posting once a day is not right for you, you should still sign onto your social media every day and respond to comments and messages.
Tips for Growing Instagram Followers
While the formula is a great place to start, there are other ways you can easily gain followers.
● Use Hashtags: Hashtags can help your posts easily reach more people. Make sure you research the hashtags you want to ensure you’re using quality hashtags instead of throwaway hashtags. Every character in your caption matters, so it’s important you choose your words wisely.
● Work with Influencers: Influencer marketing is a great way to gain more followers because the influencers you work with have already built an audience that trusts them. Influencer marketing can be a bit tricky, so make sure you start slow and research the influencers that will be promoting your brand. You can even perform identity checks on them to ensure they are who they say they are.
● Advertise: Advertising is one of the simplest ways to gain followers. However, it does cost money. Luckily, social media is one of the cheapest places to advertise online. Therefore, it’s important to choose your advertising objectives wisely and ensure you have enough valuable content to bring people to your social media pages to make them want to become an engaging follower.
Final Thoughts
There are many ways that you can easily gain followers. The most important thing you can do is learn as much as you can about your target audience so you can provide them with valuable content that makes them want to follow you for more. Social media is not an exact science, so be prepared for some trial and error to find a strategy that helps you grow your follower count. Testing can help you determine exactly what types of content perform the best.
