After doing some research in your industry, you may discover that you need more than just a mobile website for your business. You want to really grab the attention of the smartphone generation and get them to use your app. The question here is, once you create your app, how do you spread the word about it?
Awareness and release date
Before you launch your app, you have to raise the awareness of your brand and product visibility. Researching before launching is a very important step, and the easiest way to do that is by identifying forums, blogs, and websites your target audience visits. Once you have done that, you can reach and acquire potential users, but even at this stage, you do need something for them to see that you are a serious provider; a landing webpage and a teaser video, which you can then also put on app stores and social platforms,will help to establish yourbrand.
When you are scheduling the launch date,pay attention to every event that is going on,in case there is anything that has the potential to overshadow your app launch. Planning far in advance will give you adequate time to prepare for your product’s hard launch and allows you to see the response of your audience and also gives you enough room to take care of any setbacks that may come your way. Start writing a blog months in advance of launching. When it’s time to launch, you will already be an authority in your niche with followers. Start simple and write a launch post, boast about the app’s features, showcase screenshots, and videos.
Social media Sites
Besides having an active webpage for your product, social media is very important for app marketing, and you can tackle that with two different approaches;
a) Organic: Create a Facebook page, Twitter, and Instagram accounts and start following people within your target audience and industry. Do not spam people by being overly promotional. Instead, try to connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation. Also promote your app through Youtube Videos Channel and Youtube Video Advertisement Service.
b) Paid: Putting a bit of money behind your app promotion will boost your visibility and get more people curious about your app.
Guest blogging
Guest blogging is still a great way to build and extend your audience. When it comes to marketing your mobile app, you can post on a variety of blogs, such as blogs related to the niche your target audience would be most interested in reading, but you can also post on technology blogs about mobile devices. The key is to aim for blogs whose audiences would be most likely to download your app.
While guest posts should not be promotional, you can gear the topics in a way that, by the end of the post, the readers are ready to at least check out your app.
ASO – App Store Optimization
In the mobile app store, App Store Optimization is basically the SEO and in this competitive market, it will help you significantly with the app’s noticeability. What you need to pay attention to is a unique, catchy App name, relevant keywords, clear and frequently updated description, video and screenshots of the app’s highlights, and ratings.
App Marketing Services
If you have done everything accordingly, but you still haven’t achieved the wanted results, you can always turn to one of the App Marketing Services. Sure you will have to spend some money on a campaign, but these services are there to do their best to help you, so in case your advertisement approach does bring the wanted results, you may want to consider a professional agency.
Conclusion
When it comes to setting a broad app marketing strategy, it is essential to have diversity in your approach. Some people will connect with video, others with images or text. Create diverse content and,most importantly, make sure app reviewers have easy access to it at all times. Remember that your strategy should be dynamic and be frequently optimized;this will be the key to finding the perfect balance of different approaches.
