‘But why should I modernize it?’, you may ask. Probably you’ve noticed that, in recent years, even the most famous brands have changed a thing or two in their logos. A couple of months ago, Toyota, for example, removed its wordmark and opted for a flat redesign. Why was that, if they’re the most sold car brand in the world?
On the one hand, that is exactly the reason for the change: as the brand’s visual identity was already recognized, there was no longer the need to identify its name. On the other hand, readability is a tactical issue to be considered, in this digital era.
So, if your company has been in the market for some time now, and if you want to keep up with the way people communicate nowadays, stick around. I’ll give you some tips on how to modernize your logo. Now, as you’ll see, this is no easy task, so reaching out to design companies might be a great way to go on about it – visit this site for that!
Key Criteria to Consider a Logo Redesign
There are a few questions that should help you decide if it’s time for a change. Redesigning a logo is no light thing. It takes commitment, effort, time, and eventually money. The trick is: study your market situation and analyze your position, by following the guide below.
New Audience
Is your brand becoming more mature? Or is it ready to speak to a younger audience? If your company is changing its tone, maybe it’s time to do a refresh.
Evolved Values and Mission
As the market changes and new social concerns come up, people expect new things from your business. When you’re willing to do those changes, your logo should reflect them.
Innovative Competition
You may have a solid presence and, all at once, a new brand comes in your way, speaks to your audiences, and starts having outcomes you took years to achieve. Show them your brand doesn’t standstill.
Expanded Business
Now and then, things may go well, and you add employees or create a new line of products. In the presence of significant changes, be sure your logo reveals those additions.
What to Do Next?
After having established you need to redesign your logo, there are various paths where you can start from. But, first, think about how deep you want the change to be, and which elements should remain no matter what. When answering those questions, it’s very important to guarantee the changes do not pawn your brand’s recognition. Your goal is always to improve your communication.
Get Minimal
It’s a trend, sure, but it has its reasons to be the way it is. In a world full of visual stimuli, minimalism makes sense. Figure out which elements are excess in your logo and get rid of them. Circles, lines, and text are often dispensable.
Choose a New Font
Having a serif was right decades ago, and it’s still right if your audience still belongs to an older generation. However, if you’re aiming to appeal to younger people, changing the font can make a huge difference in your logo.
Pick Different Colors
Wait! That doesn’t mean you should create a rainbow. It’s the opposite: stick to the essential colors, but the right ones. Cool colors convey trust, while warm colors are associated with passion. Think about what your brand is and what you want it to be.
Represent an Idea
What do you have to offer? Conceptualizing may be a great way of achieving an amazing outcome, without losing minimalism. Imagine you sell lamps. You may have an electricity beam side by side with your company name. Just think about the arrow on Amazon’s logo: it shows instantly they have everything from A to Z.
Final Thoughts
Your logo says a lot about your brand. Perhaps you don’t get it right the first time, neither the second. But that’s also the magic around it. Art and technique get together to create the best way of presenting your company and services. And, as time passes by, new communication needs may appear.
Thus, modernizing your logo turns out to be a great way of evolving with – and within – the market. To do so, you must be aware of what your brand stands for and get real about the potential benefits a change might bring.
Whatever your purpose is, keep in mind that a good logo should encompass your company’s vibe, work in different formats, and be catchy. Above all, it should speak to your audience. And your 70’s audience perhaps is not the same in 2020. How are you going to reach it?
