What do you see most often when you scroll through different social media platforms? Videos, right? They have become the most profitable digital marketing tool and are considered the most potent form of marketing.
If you want to stay ahead of your competitors, you must strategize your business with video marketing as it will increase the engagement with your audience and educate them about your product quickly.
Marketing is not about spending too much money or finding the right opportunity; it is about communicating effectively with your customers through the most effective marketing medium. The best and most preferable method of doing so is video marketing.
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Reasons Why Your Business Need Video Marketing
Video undoubtedly increase conversion
Videos are engaging and entertaining, which is why a majority of individuals watch videos over traditional television. Good videos enhance the conversion rate and draw the attention of customers to your product. In fact, it has been observed that more than 80% of people are more likely to purchase after watching a product video rather than by just looking at its pictures.
Put yourself in your customers’ shoes and deliver the content they want to see, which is relevant in this day and age. Doing so increases the chances of your audience wanting to purchase the product.
Boosts more engagement in viewers
Video content helps get more engagement, especially when you share them on social media channels. As the engagement increases, it also helps drive organic traffic in bulk. If your bounce rate is less, your website’s quality increases with Google, and that will help reach more customers.
Video helps directly increase your sales. You will be amazed to know that by just adding the word ‘video’ in the email subject line, the click-through rate increases by 13%. As per studies, more than 70% of people who saw explainer videos purchased the product. These numbers show the potential of videos in impacting people and the boost they can bring to your business.
Just make sure to create videos that entice your viewers so that they do not skip watching the video.
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Videos present your product better
There is no denying the fact that videos showcase your product better than any other marketing strategy. Why use still images when you can use videos where your customers will be able to see the product from every angle?
If your product is complex, like a gadget that needs to be installed in multiple steps, it becomes even more critical that the audience understand how your product works. You can help by explaining the details of your product by creating explainer or how-to videos. With the help of these videos, you can tell customers what you are offering and also how it can help them in their daily life.
You can create various kinds of videos by using a free online video maker as it helps make videos for different purposes and platforms within seconds.
In fact, you can also create animated videos for explaining your product extensively as it makes the video more exciting and unique. It might not be a new concept, but they are better than the tedious, long videos with monologues. Moreover, they are considered the best combination of nostalgia and entertainment.
Videos render visual explanations
People prefer watching videos to reading instruction manuals since videos are interesting and easy to comprehend. Video averts the need to take too much action; it gets a lot of traction, raising the probability of converting sales.
It is interesting to note that people retain 80% of what they see and 20% of what they read. This further emphasizes how videos are more effective for your business than the traditional methods. It is easier for the customers to get immersed while watching a video than reading long texts.
It can also be said that it is helpful in conveying the right message effectively and creates an emotional connection that cannot be built with the images or text content.
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Google loves videos
Google is created in a way that allows users to get the most relevant information. The more informative your blog is, the more the chances of ranking high on the search engine. If your website includes video, the possibility of appearing on the first page increases by 50% when compared to a traditional web page with only text.
You can also include SEO and keywords in your videos to make them even more searchable.
Adding a video to your website raises the chances of ranking on the first page of Google results but you also need to ensure that the video you create is of superior quality. If the quality of your video is not good, it will automatically rank low in the search engine.
Videos help build trust
Videos create trust and strengthen the relationship between you and your customers. Some business owners think that you should not create videos as a part of your marketing strategy because it is solely for fun or entertaining purposes, but the truth is that it aids people in digesting information related to your business easily.
A solid brand video helps the audience identify and relate it to your business like no other marketing strategy. Trust is the crux of getting conversions and sales; therefore, you must include videos that can help build a long-term relationship between you and your customers.
The best part about creating videos is that it puts a face to the brand and enables the audience to see the actual nature of your business. This helps increase trust and confidence in your business. Once you build trust, your sales will also increase.
High ROI
One of the best things about video marketing is that there is not much cost involved. All you need is some equipment and one video maker, and you are good to go. Creativity and uniqueness play a bigger role in creating a video. Due to this, the ROI is good.
Of course, money does have to be spent on equipment in order to ensure quality but the profit that you will get from this will outweigh the investment over time.
Conclusion
Video marketing is the way to go in the era of the Internet. Catching up with trends and presenting your product to the world using videos will definitely make it more attractive and interesting. So what are you waiting for? Start on your video marketing journey today!
