In Google’s ranking algorithm the links that point to a website are one of the most important factors. Proactively linking to quality links should be your number one priority after you have found your niche in the market, decided to register a business and are looking to tap into the vast online market. Provided that you have the website up and running and decent content to put into it, the first place you need to focus on to drive traffic to your website should be in the area of developing backlinks.
So what is a backlink?
Put simply, a backlink is a link that connects you to another website or which conversely, connects another website to yours. So, how to get high quality backlinks (high authority link building methods)? The key is to use good links that give web pages a boost in how they rank in Google while avoiding too many bad backlinks which can cause your website to be penalized. Your aim should be to reach the type of online presence that other websites want to link to you. Backlinks are important because you have the advantage of drawing traffic from an established website with a similar niche to your own and in turn build your own online brand. It then makes backlinks pivotal when strategizing your backlink-building campaign.
Now that we have established what a backlink is and how they benefit a website, let’s have a look at how you could maximize them. Ways to get backlinks if you have a startup company are as follows –
Competitor analysis
When you’re new to digital marketing it literally pays to spend time observing, dissecting and copying the way in which your competitors within your market utilize backlinks to drive traffic. A quick Google search would list who your competitors are. You would then need to determine whether you would like to analyze their backlink efforts generally and painstakingly by going through their pages or employing a tool to assist you with doing a quick job of it. If the latter suits you better then there are a few tools you can use to make your life easier. SEO profiler, Moz Link Explorer, SEMrush, Ahrefs, Majestic, SEO SpyGlass, Backlink Watch, cognitiveSEO, Monitor Backlinks.
Link internally and contextually
If linking to external websites seems daunting to start off, you could link to another post on your website. What this does is it increases page views on more than one page at a time while building your confidence to link externally next time. When linking contextually, you may add a backlink to a site that may not be in the same niche as yours but based on your content may add value to your post. As a writer, it builds contrast and credibility and as a digital marketer, it improves your organic search ranking. Keep in mind that your content with the added link should make sense with the rest of the content on the page, otherwise it would be blatantly obvious that your goal is to rank as opposed to writing quality content. Which brings me to the next very essential key…
Develop quality content
This should go without saying, however, in this day and age there are still a number of sites that don’t off quality content. Quality means that it should add so much value to the reader that if it goes to the length of say 800 + words, it isn’t an arduous read. At the end of the article or blog post, the client should feel as if value has been added to their lives. The length of each post may vary but the emphasis should be on adding value. One way to do that is by making your website more human by blogging. What this does is it gives the reader the human sense of who you are and in turn makes you more relatable thereby, gaining their trust. Publish your content on competitors sites as well as other sites like social media sharing, web 2.0 sites publication, high quality blogs commenting and etcetera plays an important role to maximize backlinks for your site.
Building broken links
To earn quick links to high-quality pages the key is to try to build broken links. This entails finding broken links on a page, contacting the web owner to inform them of it and offering to give them a link of similar content to put in its place. When they update their post then they would be sending traffic they didn’t miss before to your websites page. The process of finding and repairing broken links, however, may be ineffective and time-consuming if you don’t know-how. Luckily there are tools like https://ahrefs.com/ which shows you the broken links to a website after you enter the domain name in the search bar.
Analyzing competitors, linking internally and contextually, developing quality content and building broken links are just a few things to keep you on track with a backlink building strategy that will set your company website on the map to rank higher organically on Google. Consistently following the above keys will in time, allow you to reap the rewards that come with having a considerable web following.
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