You may have loads of traffic flowing to your website, but it’s a waste of resources if it doesn’t convert to cash. It will shock you to know that discovering the appropriate keywords and increasing in Google ranking does not mean it will convert. The reason is simple; you are targeting the wrong audience. Keyword Research Keyword Guide needed to target the right audience.
Therefore, the objective of using the best search engine optimization hacks to rank number #1 on Google isn’t all about generating traffic, but getting the traffic to convert at the end of the day. An excellent example is if you are selling high heels, and you are targeting old people in the age range of 60 to 70, the outcome will be low to zero sales. This article will show you simple hacks that will not only drive traffic to your website and skyrocket your ranking on Google, they will also help your traffic convert.
Keyword Research to Rank #1 on SERP: Free Keyword Guide
Different Types of Keywords –
Short-tail keyword (made up of three words or less).
Long-tail keyword (made up of more than three words).
Short-term fresh keyword (In other words, it is recently hyped keywords but, later again traffic can go back to normal state)
Long-term evergreen keyword (Such Keywords are relevant all the time as it might fluctuate but there won’t be any extreme changes)
Product defining keyword (It defines about your product in detailed manner in title)
Customer defining keyword (It is defined based on male or female? How old are they? Where are they from? What is their job? Therefore, product will be named according to it like Mountain Bikes for Kids and etcetera).
Geo-targeting keyword (It is usefull for smaller local businesses, local SEO where you would like to get the most relevant customers, the local customers to your storefront. It is also helpful target a specific neighborhood, city, state or even country. Geo-targeting Keywords like SEO Link Building Agency NewYork or SEO Link Building Company Los Angeles or SEO Link Building Training UK).
LSI keyword (Closely Related to Main Keyword like SEO then, its LSI keywords could be SEO Link Building, Free SEO Link Building and etcetera).
Using Long-tail keywords:
In the bid to attract high volume traffic to their website, people tend to use competitive keywords, and the result is huge traffic with zero to low sales. Although long-tail keywords attract less traffic, they are more targeted hence relevant and authoritative. Over time, using long-tail keywords will increase traffic and make your website rank higher in search engines. The current Google search ranking algorithm is “keyword relevant friendly.” This means that the more relevant your keywords, the higher your search engine ranking. A long-tail keyword strategy makes your website authoritative and relevant.
Using Ubersuggest:
Another simple hack that can make your keyword rank high and convert is the ubersuggest tool. Ubersuggest is Free Keyword Guide. It is efficient in Keyword Research to Rank #1 on SERP. Type keyword ideas to ubersuggest and it will bring keywords ideas with comprehensive information about each of them. See the image below.
A search for the keyword “high heel” resulted in a detailed list of keywords suggestions with other vital elements that can rank the keyword higher in Google. The keyword “high heel” has a high search volume of 74,000 and 100 paid difficulty level. The paid difficulty shows that people are ready to pay for the product. This means the keyword is so significant that people are struggling to pay for the ad spot.
High paid difficulty plus low SEO score equals easy ranking:
Targeting keywords with high paid difficulty is not enough to make your keywords rank high in Google and generate revenue to your website; it must also have a low SEO difficulty score.
From the image above you can see that the keyword “high heel’ has a search result of 74,000, 100 paid difficulty levels, and 70 SEO difficulty levels. The combination is good, but not good enough because the keyword has high SEO difficulty, which means, getting high Google ranking will be difficult. However, the Keyword “high heel shoes,” in the same image is just perfect because, it has a perfect combination of high volume, high paid difficulty, and low SEO difficulty. This is the combination required to achieve a high Google keyword ranking that could convert to cash. Also, note that the keyword “high heel shoes” is an example of a long-tail keyword.
Getting high Google ranking isn’t all about driving mammoth traffic to your website, but about generating traffic that can convert to cash. Therefore, when you are creating a search engine optimization campaign, don’t just focus on driving high traffic volume, focus also on making the traffic count.
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