Getting better Google ranking involves search engine activities geared at shooting your website up search engine ranking to the ultimate position top search engine position. The top search position result is where all online business owners desire because their website will receive free organic traffic daily. According to stats, the website on the top of search engine results receives 33% traffic; meaning, if a particular keyword receives 30,000 searches daily, the top-ranking website gets 33% of that traffic. This is super targeted traffic all for free; no wonder companies desire and fight for the number one search engine spot. What is all the fuss about getting better search engine ranking; what does it do for business, and how can one achieve it?
Benefits of getting top search engine ranking
1. Increased organic search
Research has shown that people depend on search engine result for buying anything they need online. This is a fact that all webmasters should note. Therefore, if your site is not visible or indexed in the search engine, you are losing sales and money. Nine out of ten people who need products or service goes to the search engine first. If you have good positioning, people can easily find you online and patronize your business
2. Increased business reputation
It is observed that people have high regard or respect for the website they access through search engine results – the top position on search engine guarantees that you receive the needed good reputation and image.
3. High converting traffic potential
Searches that come to your website through search engines have a high potential for conversion. There are many studies to prove the fact that visitors are likely to take one kind of action or the other on your website when they come from the search engines.
4. Increased ROI
Increased return on investment as a result of receiving consistent free traffic is another excellent benefit of getting high search engine ranking. The ultimate for any business is to sell their goods, services, ideas, etc; imagine if you don’t have to pay extra fees to achieve this lofty goal. This means reduced overhead and increase bottom-line.
5. Increase prospects
If you want to enjoy a constant flow of genuine traffic to your website, seek top search engine ranking. People looking for a specific keyword start their search online and imagine if you are positioned on the top 10, you will receive a good percentage of the traffic.
So, you now know why getting top ranking is important for your business, no doubt you are desirous about getting the top position. In the next session of the article, you will learn how to get top ranking.
Things to do to get better Google ranking
Among the available search engine online, Google is the most desired and used. Over 90% of people or searchers prefer using Google for their searches. Below is how you can get a better Google ranking.
1. Hire SEO expert or firm
It takes a basic and advance process to achieve indexing not to talk of top ranking. You need to know what you are doing because search engine optimization is a technological base requiring skills, experience, knowledge, money, and time. You might be wondering, why money, isn’t the traffic-free? The process involved in search engine ranking requires money, but the goal which is organic traffic is free. There are dedicated individuals with the required SEO knowledge, and they are available. Hire the best and you will be on your way to higher Google ranking.
2. Increase your site’s UX (User experience)
If you want to increase your search ranking, improve your website’s user experience. According to SEmrush’s study on ranking factors, they observed that 4 factors are required to boost ranking, and they are directly related to website user satisfaction; these 4 factors are time spent on site, site visitors, page per session, and bounce rate. So, good ranking advice is to make your site interesting for your visitors.
3. Text SEO contents
Writing search engine optimized content is another way to achieve better ranking for your website. These contents should be high-quality, non-plagiarized, and optimized for search engine ranking. According to a poll result, it was discovered that 57% of marketing professionals declared that on-page content creation can boost your search ranking.
4. Increase your backlink
Get more backlinks to focus on getting high quality backlinks to your website. Links obtained from an authority website is very important because it tells Google to spider that your website is credible and authentic; this fact will indeed boost your raking.
5. Increase your page speed
Another important Google ranking factor is your page speed. How long does it take for your site to load? If it takes longer than normal to load, visitors will be discouraged to visit your website. A fast loading site means the webmaster is serious about business, and this is how Google spider perceives your site.
6. Broken link
Do you have a broken link? If you have any link that leads to 404 errors, visitors will lose interest in your website, and this tells Google you are not serious about your business.
7. Image optimization
It is very crucial to optimize your image for search engines because it will make Google recognize the images on your website faster. So, ensure that all the images on your site are compressed, have alt text and filenames.
8. H1 and H2 headers
Headers are good for your content; it makes it readable and easy to comprehend by search engines and humans; so always include H1 and H2 headers to all your content.
9. Voice search optimization
Optimize your site for voice searches because many people are now using their devices to search for companies “near me.” Therefore, claim your Google your business Listing to enable people to discover you anywhere you are located.
Getting better search engine ranking is not easy, but it’s achievable. All businesses aim to occupy the number one Google search position because they need low ROI, credibility and brand loyalty, etc. You can achieve better ranking by conducting voice search optimization, content optimization, eliminating broken links, building links, etc.
