In the olden times, castles were designed and built for foreseeing attacks. Tall iron gates were built to stop enemies from entering. Moats often surrounded castles, making it impossible for anyone to enter with the drawbridges lifted.
Such a mindset can also be applied when selling on Amazon, especially for a small business growing a brand. As early as possible, build your business with protection in mind to steer clear of any black hat tactics. Imagine Amazon’s Brand Protection Program as the portcullis of your store. You will do everything to make your business succeed, so do not let anyone ruin the momentum. Protect your business through Amazon’s Brand Protection.
Amazon Brand Protection Explained
You can enjoy Amazon Brand Protection if you register your account on Amazon. It’s the eCommerce giant’s way of addressing seller challenges from black hat tactics like account hijacking and counterfeiting.
If your account is under Brand Registry, you can include the following perks in your product road mapping :
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Create compelling content: A way to your customer’s heart is through captivating images. Do away from the classic (yet boring) photos that do not say much about your products and are not visually appealing. Go for A+ Content you can enjoy through Brand Registry.
Having A+ Content is hitting two birds in one stone. With appealing and informative photos and content, you’ll get more clicks and more sales. Your products will also be more difficult to copy because of your unique content.
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Level-up brand awareness campaigns: Why go for the standard when you can always create Sponsored Brand campaigns that will make your brand stand out? With the right marketing team, your target audience will be aware of your brand in no time.
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Get your products known: If you sell more than one product, lead potential buyers and entice more patrons through your Amazon Stores. This function allows you to create a page where customers can see all your products. Buyers will see your products and be aware of the variations you offer. If you ace your first transactions, returning customers will most likely visit your store to look for more products they can buy.
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Monitor your performance: Numbers don’t lie. Check how your business is faring through the brand analytics you’ll get access to with Brand Registry. Know if your adherence to the Amazon SEO guide comes to fruition by checking your keywords’ performance and conversion rate. Seeing the numbers can help you plan adjustments and make new decisions.
Can you imagine how your store will look like with all these improvements offered by Brand Registry? More importantly, can you imagine how your brand will entice customers because of your excellent content?
Secure your registered trademark from the Intellectual Property Office. However, getting an Intellectual Property Certificate is a tedious process. Don’t neglect it—the advantages of being registered are worth the difficulty of processing your papers.
Ensure Protection Through Brand Registry
Aside from the Amazon store makeovers, there are three more advantages to having your account registered. These three services aim to protect and keep your account from Amazon suspensions.
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Intellectual Property Accelerator
The Canadian Intellectual Property Office lays out everything you need to know about patent applications. It also mentions the difficulty of the process.
The Intellectual Property (IP) Accelerator, as the name suggests, quickens your application for intellectual property rights by connecting you to law firms that can handle your registration.
It takes time to get a Certificate of Intellectual Property. The good news is that Amazon allows access to Brand Registry services as long as you have the document showing that the IP registration is in process.
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Project Zero
If you are on the lookout for any black hat tactics, especially those that can suspend your account, Amazon is on your side through Project Zero.
This service allows sellers to report other sellers’ or hackers’ illegal actions proactively. Here are some of the practices you should treat as red flags:
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Your listing images and text content are altered with indecent images and words prohibited from being used on the platform.
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Another seller is selling a counterfeit of your products.
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Fake negative reviews and infringement claim. Illegal doers will create fake buyer accounts to leave nasty comments on your listing. Some even go the extra mile of reporting your account to pull your ranking down or get you suspended.
If illegal doers are ruthless in enacting dire methods to bring down your account, be fierce in stopping them too. Brand Registry will give you these protections:
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Billions of listings are crawled by Amazon machines to check for any counterfeiting signs. Suspected violators are suspended for investigation.
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The power to contact counterfeiters to give them warnings and ask them to take down their accounts. If the negotiation does not turn out as it should be, you can escalate the matter to Amazon.
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A+ Content makes your store and products more difficult to copy.
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Transparency Codes
Last but last least is the Transparency Codes, which are for the customers to use in product authentication.
The Transparency Codes will allow you to mark your products with unique barcodes that buyers can scan to show item authenticity. It would be best to include in your marketing that your products are using unique barcodes to assure buyers of your products’ originality.
This practice is solid protection from counterfeiters who may copy your products but can never have the Transparency Codes your products have.
Key Takeaway
Protect your store proactively and never let any black hat tactic be played on you by registering your account to Brand Protection as early as possible to protect your brand on Amazon. Like in any castle, among the first structures to be built are the defenses. Apply the same strategy to your business.
Maximize Project Zero, and work together with Amazon to zero in on hijackers and counterfeiters. Ensure that only authentic items will reach your customers through Transparency Codes. Get your product protected with intellectual property rights.
Remember the benefits you’ll get to inspire you to go through with intellectual property certification. You can use A+ Content to make your product, brand, and store look more presentable and attractive to customers. More than the higher possibility of increased sales, as a seller you will surely take pride that your listings and stores have unique and irresistible content.