SEO is vital for online marketing and attaining organic traffic. It’s vital to make sure your search engine optimizations techniques are on point considering over 3.5 billion searches are executed through Google. In addition to this, 70% of search clicks go to websites that rank first on Google. Your search engine ranking highly influences how well your business will thrive well online.
The SEO industry is dynamic, and if you are not aware of the latest trends, there is a high chance your business will not thrive well online. Adapting the latest SEO techniques is an easy exercise as long as you are willing to spend on it. Its estimated over $73 billion were used to hire SEO services in 2019.
To be on top of the list, one should find an SEO Digital Marketing tactic that works out for their website and keep on repeating it to achieve great results. However, the top search engine, Google, keeps on changing its algorithm tactics over the years, and you need to find ways to keep up.
Techniques that were effective in 2018 and 2019 may now be absolute and could be the cause of your poor SEO ranking.
Change is vital for survival
We all fear change because we don’t know what in store for us. It’s complicated to move outside your comfort zone and lose what you are used to. Maybe we are afraid of leaving behind something we know is working to take our chances on something new. Don’t be afraid to change out of fear; the following SEO techniques will take your business on another level.
- Optimize for voice search
Voice search is a crucial trend you need to take advantage of. Google launched this infographic tool back in 2014. The invention has constantly been upgrading, and by the start of 2020, 45% of total searches were voice searches.
This means if you fail to optimize for sound, there is a high chance you will end up missing on traffic and sales. It’s time to optimize for voice searches if you haven’t unless you want are okay with poor search engine ranking. To effectively optimize for keyword searches, make sure you employ in-depth keyword research strategy. Over the years, voice searches are generally natural, long, and conversational queries, and if you can optimize for this, you are good to go.
How do you go about it?
Opt for tools like Answer the Public to help you come up with an editorial content plan for voice search. This tool offers you questions from the mind of your customer’s mind. The platform can give over 50 questions people are searching for within minutes. It’s a good start point.
- Understand what users are doing on mobile
Over half of Google searches are done using mobile phones. In addition to that, Google has plans underway to roll out mobile-first indexing in the course of this year. Are you optimized for mobile phones? I don’t think so.
If you want to improve your SEO performance, make sure your websites are mobile-friendly, and the good thing is that Google has made this easy for you. All you need to do is scroll down in Google search console and under “Search Traffic” click on “mobile usability.” This way, one is able to find out whether a page is mobile-friendly fast and easy.
Additionally, Google has a free-mobile friendly test suitable for single pages. This tool will show you how much effort you require to put in towards achieving a mobile-friendly site. Understanding what users are doing on mobile helps you find effective ways to optimize for this.
- Involve your local community
Local SEO offers a huge growth opportunities for your business. Local keyword ranking will improve your organic traffic within a short duration of time. However, it is worth noting a number of factors affect how well your site ranks for local SEO. To be on the top of the ball in no time, make sure you concentrate on local engagement ploys.
Start by making sure your business name, address, and phone number are similar across all top-ranked directories. Build credibility through link building and obtaining reviews from local clients.
- Boost your website speed by compressing images
site speed is very important for your overall search engine ranking. This is a major ranking factor of Google Algorithm and a measure of user experience. You don’t expect to be among the top-ranked sites if your page takes minutes to load. Users are probably going to forfeit your site within a minute and assume it cannot load.
But how fast is enough?
The average speed varies depending on location and the industry you are in. However, currently, 9 seconds should be the maximum time required to load your page. Don’t be satisfied with nine seconds as Google recommends a maximum of three seconds. The first step should be determining the speed of your page using Google’s PageSpeed Insights or Google’s Test Your Site for mobile speed checks.
Both tools will offer you results ranging from 0 to 100% and offer recommendations to improve your site speed. Start by compressing the size of images for the best performance.
- Focus content on topics and intent
Over the past years, SEO was more on keywords, but this has changed. You need to publish content that will fulfill user intent.
Offer content that will target customers and not keywords for high search engine ranking.
