{"id":7119,"date":"2019-08-22T22:19:17","date_gmt":"2019-08-22T22:19:17","guid":{"rendered":"https:\/\/techkow.co\/7-things-about-seo-unlearn\/"},"modified":"2019-08-22T22:19:17","modified_gmt":"2019-08-22T22:19:17","slug":"7-things-about-seo-unlearn","status":"publish","type":"post","link":"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/","title":{"rendered":"7 things about SEO to unlearn"},"content":{"rendered":"<p class=\"rtejustify\">When it comes to optimizing your website or web page, it is invaluable to determine what the best practices are in order to have staying power on the worldwide web. It is only in the rare instances that after incorporating such practices, your website rankings haven\u2019t improved it is equally invaluable to look at the things you may be doing to hurt your internet presence through poor habits which need to be rectified. I have put together 7 habits SEO\u2019s must unlearn in 2019 which have damaged their progress.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#1_Moving_away_from_pull-down_menus\" title=\"1. Moving away from pull-down menus\">1. Moving away from pull-down menus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#2_Tweaking_your_splash_page_or_adding_more_content_to_the_homepage\" title=\"2. Tweaking your splash page or adding more content to the homepage\">2. Tweaking your splash page or adding more content to the homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#3_Spreading_your_site_across_multiple_domains\" title=\"3. Spreading your site across multiple domains\">3. Spreading your site across multiple domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#4_Having_pop-ups_on_your_website\" title=\"4. Having pop-ups on your website\">4. Having pop-ups on your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#5_Error_pages_on_the_site\" title=\"5. Error pages on the site\">5. Error pages on the site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#6_Using_%E2%80%9CClick_Here%E2%80%9D_for_your_hyperlink_text\" title=\"6. Using \u201cClick Here\u201d for your hyperlink text\">6. Using \u201cClick Here\u201d for your hyperlink text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/#7_Mentioning_competitors_in_meta_tags\" title=\"7. Mentioning competitors in meta tags\">7. Mentioning competitors in meta tags<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"1_Moving_away_from_pull-down_menus\"><\/span>1. Moving away from pull-down menus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">Using pull-down menus makes it impossible for spiders to decipher information from your website\/page. As spiders are designed to gather the information from your website and pull it up when a search is made, it would be in your best interest to make sure that there is alternative navigation to the pages the drop-down list would provide.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"2_Tweaking_your_splash_page_or_adding_more_content_to_the_homepage\"><\/span>2. Tweaking your splash page or adding more content to the homepage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">With homepages being weighted as the most valuable page on your website\/page, adding keywords to it in the content you write would be the difference between ranking at the top of search engines or not.&nbsp;<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"3_Spreading_your_site_across_multiple_domains\"><\/span>3. Spreading your site across multiple domains<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">In order to balance the load, some website owners spread their domains across many different domains. The challenge with this is that it creates a dilution on the PageRank. A PageRank by the oxford definition is, \u201ca value assigned to a web page as a measure of its popularity or importance, used to determine the order in which search engine results are presented.\u201d Diluting your PageRank, therefore, would mean that in a search your website&#8217;s impact on the search engine would be diminished.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"4_Having_pop-ups_on_your_website\"><\/span>4. Having pop-ups on your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">Other than the fact that readers hate pop-ups with a passion to the point of installing pop-up blockers, many search engines don\u2019t index java-script based pop-ups so the content, so the content in the popup will not be indexed.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"5_Error_pages_on_the_site\"><\/span>5. Error pages on the site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">In an image-conscious society, first impressions can make or break your website. If a first-timer chooses your website to scroll through to find that there are one or more error pages, they may be put off completely and go to the next site.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"6_Using_%E2%80%9CClick_Here%E2%80%9D_for_your_hyperlink_text\"><\/span>6. Using \u201cClick Here\u201d for your hyperlink text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">As emphasized before in this post, using keywords is paramount to ranking higher on the search engines. Since Google affiliates the link to the page being linked to, you have to make that anchor text relevant.<\/p>\n<h2 class=\"rtejustify\"><span class=\"ez-toc-section\" id=\"7_Mentioning_competitors_in_meta_tags\"><\/span>7. Mentioning competitors in meta tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"rtejustify\">Due to the laws surrounding incorporating competitors in your own website, doing so without their written permission may result in lawsuits being laid against you.<\/p>\n<p class=\"rtejustify\">These are just a few habits websites and web pages with edgy font and trendy graphics, have gone about SEO with no positive results. It would be beneficial to have a look at your own website to determine whether you may be guilty of one or more of the above-mentioned <a href=\"https:\/\/1webrank.com\/new\/nd_blog\/seo-to-do-seo-to-avoid\/\" target=\"_blank\" rel=\"noopener\">undesirable SEO<\/a> habits to get your site ranking high on the top search engines.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to optimizing your website or web page, it is invaluable to determine what the best practices are in order to have staying power on the worldwide web. It is only in the rare instances that after incorporating such practices, your website rankings haven\u2019t improved it is equally invaluable to look at the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[5358,5359,5360,5361],"postcategory":[4273],"class_list":["post-7119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-7-things-about-seo-to-unlearn","tag-seo-to-unlearn","tag-seo-unlearn","tag-unlearn-some-process-for-perfect-seo","postcategory-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 things about SEO to unlearn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techkow.co\/lt\/7-things-about-seo-unlearn\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 things about SEO to unlearn\" \/>\n<meta property=\"og:description\" content=\"When it comes to optimizing your website or web page, it is invaluable to determine what the best practices are in order to have staying power on the worldwide web. 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