Grey Hat SEO provides negative impact to your website and it is little similar with Black Hat SEO and White Hat SEO or we can say that it is just middle portion of both techniques. Search engines often suggested not to use this type of technique and often penalized those websites having Grey Hat SEO. It is also target search engines to grab visitors instead of thinking about visitors as what they looking for? There are several steps comes under Grey Hat SEO technique and also having solution of question, why we should away with grey hat SEO technique as –
1. Three way link exchange
Reciprocal Links (Same category sites link exchange) and link exchange had been most widely used technique by the webmasters in order to make easy back links for their website but now major search engines devaluing such back links in its algorithm. It is called three way link exchange in which first website connect by getting back link with second website and second website gets back link with third website and finally, third website with first website.
2. Buying Old Domains
It is not good idea to buy old domains having good DA (Domain Authority), PA (Page Authority) and good back-links and then, use it to get back-link and increase rank in the major search engines to your site or provide other sites back-links so that they can increase rank in major search engines through old domains.
3. Buying Expired Domains
Now, this trick will also not work due to all the search engines especially Google reset full links data on expired domains. So it is also not good idea, if you are thinking to make focus as a links spammers on DNS records for domains which are going to expire soon in order to buy them and then, replace the web-pages with links to your web-pages.
4. Google Bombing
It is highly provides negative impacts as may be penalized or devalue your high quality website in the search engines and also known as Google Washing which refers to the practice to build up large number of back links for a website to increase its unrelated or off topic keyword phases rankings in the major search engines.
5. Article Spinning
It is very old method in which webmaster visit the third party website and if they like any topic then, tries to change (rewrite) whole content on that topic or signification portion of the content and republish it on their website. They make changes so that they can save themselves from duplicate content violation but, if the original articles are plagiarized from other websites or if content used without owner permission then, writer may face serious issue due to break copyright infringement.
To keep your business to run smooth then, don’t do hurry to generate revenue all at once by implementing Grey Hat SEO in your marketing cycle.
