Do you have an E-commerce website and you are struggling a lot for traffic from search engines? If yes. Then this is a perfect place for you as we are going to discuss the different ways to drive traffic to enhance the traffic from search engines.
Quick Fact behind Organic Traffic:
In 2017, A report has been published by Akamai(CDN Provide) which suggests,
A 100ms delay in site load time can cost you 7% less conversion, A 2s delay in web page load time increases bounce rates of your website by 103%, moreover, 53% of mobile-based website visitors will leave your website if takes more than 3s to load.
Here is a detailed report – LINK.
In 2018, an algorithm update arises which is popularly known as Google speed update. Through this Algorithm update Speed of your website becomes one of the biggest factors for you for ranking in the google. Here, a detail Report by wordstream – Link
In 2018 Google published an article in its blog states the speed of your website is a major factor for a webmaster for ranking in google. Most Important Point in this report is google recommends 1.2s for full loading of any webpage. Here is a detailed report – LINK.
Here we have tested our e-commerce website with the following benchmarks:
Website Speed:
The loading speed of any website is a very very crucial part of user experience as well as Revenue per user. In all published reports by different-different authorities suggest Page speed presents a vital role as google released an algorithm update popularly known as Google Speed algorithm update.
Most Important factor behind Website is It’s a plugin, Hardware and software which contributes Initial server response time. All other tasks depend on TTFB (Time To First Byte). According to google Initial server response of your server should be less than 200ms. But the majority of Web server Providers offer server Response time in a range of 1000ms – 1800ms. So, you must have to select the perfect server provider from the Internet. Here a test case on Initial Response time.
This Initial response time or page speed contributes a Lot in the bounce rate. As we all know that the webpage which has the lowest Bounce rate ranks higher. Lower Bounce rate also says that the respective webpage offers all possible related content belonging to that Keyword.
Keywords Research or Content Idea:
Keyword Research or Content Idea plays a vital role in the ranking of your website. People or Webmasters can use different keyword research tools or content Idea Paid tools like Buzzsumo или Semrush or free content Idea tools like Google Trend или Ubersuggest.
Buzzsumo is King for content ideas while Semrush is king in the field of keyword research. There is Myth in the Market, “Using Long Trail Keywords will help you a lot to Rank your Keyword” but this is not 100% right. In my Point of View, If you are writing content for your eCommerce website, you must have to write every Possible thing that can arise in your Customer’s mind. This will help you a lot to increase your sales.
On-page SEO:
On-page Seo is very-very rigorous and the most important factor is the process of increasing organic traffic on your E-commerce website. On-page SEO of E-commerce website mainly consists of Page speed, Meta Description, Product Description, and Cross page Interlinking and so on.
Cache:
Your e-commerce website has a lot of Queries which can’t be handle by your general server. You cannot cache that whole website. What you should do? The answer to this question is very simple as Either we should adopt Dynamic Caching or we have to outsource In-built Search Engines like Google Custom Search or Jetpack Search.
In my Point of View Outsourcing, your search Queries will be best for you while outsourcing you should serve the content or product with caching in your Ecommerce website. This will help you a lot.
Analytics:
Analytics plays a vital role in surcharging your eCommerce website with organic traffic. You should have to dig your analytics data and get insight from that data for your e-commerce website as much as possible. This will help you a lot to get insight like bounce rate, page view, Unique visitors, Conversions and many more.
For now, there are mainly two analytics tools which I can admire for analytics is Google Analytics and Microsoft clarity. In my point of view, we should install both the analytics tools on our e-commerce site. As Google Analytics gives you data like bounce rate, page view, Unique visitors, Conversions and many more while clarity will give you Insight of user Experience. As we all known User Experience or user behaviour data will help webmaster a lot increase to decrease or access problem faced by your users
Way Forward
Increasing Traffic from search engines is a very hard task. These are the steps I have taken to increase the traffic for my eCommerce website from the search engine. I think these steps will help you a lot in the course of increasing traffic for your website.
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