SEO Techniques | On-Page and Off-Page Optimization Steps

As we know, search engine optimization is the primary step towards the success of your business. Whole SEO work comes under two parts: On-page optimization and off-page optimization and regular implementation of both processes for your website are essential to reach the goal. Lots of companies achieve huge success with the help of the best SEO techniques.

So, what the benefits with help of on page and off page seo techniques?

• It helps to increase your website traffic which is the key point.

• On-Page optimization regularly maintains your site structure.

• While Off-Page optimization maintains your referral traffic and Search Engine visibility. Referral traffic means to be that traffic comes through third-party websites. Off-Page optimization is known to promote your website through third-party sites.

On Page Optimization Techniques:

If you following Off page SEO techniques regularly then, it’s also important to follow On page SEO techniques and under them-

1. Proper Keyword selection for your website is important to grab actual traffic.

2. Meta Description on tags are compulsory to represent your website’s page short description in the search engine. Whenever your website page got indexed then, there is a little description of 50 words also placed. If you don’t set meta descriptions then, search engines grab randomly.

3. Header tags start from h1 to h6 helps to let know the search engines that in your published content, which title is more important as h1 to h6 sets the position of each title. We can also say that title could be considered as keyword as h1 will set the topic name as a main keyword and h2 set sub-heading and h3 will set sub-heading of h2 and like this so-on to h6.

4. Title Tags are used to set the title of your content and which let the search engine also your website’s title.

5. Original, having perfect keywords and authentic useful content publishing on your sites helps to increase search engine visibility. Content is known lion of all the SEO, SMO, SMM techniques which helps all the techniques to boost up business website’s pages to get rank up.

6. Image Alt and title tags are also important which helps whenever your image doesn’t load up due to any reason then, whatever you type in alt tag will be shown and the title tag will be shown at the time when the user hovers mouse point on the image. It also helps search engines to let them know what the image is about…

7. Internal Linking of your site is useful when visitors read the page and provide him details to read similar contents to boost his knowledge. It could happen in form of a text link or at the top or bottom of the page through text, image, or both text and image advertisement.

Off Page Optimization Techniques:

There are various things we need to consider under the best off page SEO techniques including –

1. Search Engine Submission work with help of Google Webmaster and Bing Webmaster tools. Third-party search engine submission will be done manually.

2. Directory Submission is considered as black hat SEO which boosts up your referral traffic but, It may be risky when done much than limit due to Google or various search engines may penalize your website. It’s better if you do one time only such submission and only on high directory sites.

3. Press Release Submission is even considered as black hat SEO which boosts up your referral traffic but maybe risky if done much than the limit. It could suddenly drop your website traffic if your site is penalized. So, it’s better to do it a single time.

4. Forum Posting part of Black Hat SEO just like press release and directory. Putting your confusing questions or unknown questions there is a great way to get the answer of different peoples. You may also answer questions if you have any ideas.

5. Profile posting similar to press release submission.

6. Footer Links are a great way for link building for your website. It could increase your search engine visibility but please choose high-quality sites only for such work.

7. Article Submission is a very famous part of off page SEO technique and it helps to increase search engine visibility by placing your content on diverse high-quality articles submission sites. It helps to increase your site link-building list.

8. Social Media is the fun part to share your website details in form of sharing on social media platforms. It could promote your business through social networking sites and also increase search visibility.

9. Sitemap submission is to submit your website sitemap at different webmaster tools. It quickly helps to index your website’s pages.

10. RSS Feed Submission is similar to sitemap submission. It’s whether up-to you to submit a sitemap or RSS feed that contains the whole structure of your site. RSS stands for Rich Site Submission or also known as Really Simple Syndication.

11. Creating a video of your website and sharing it through different video channels like YouTube, daily motion, etc are a great way to promote business efficiently.

12. Links from the website also say that link building is a technique that helps increase your website search engine visibility and referral traffic to your site. On the other hand, for sponsored content posting, you need to pay for a website that will place links to your website to promote your business.

Some Useful Paid Advertising Options:

Advertising options could be in form of –

1. Content Publishing has links on particular keywords to your websites.

2. Banner or text advertisement as Google Adwords, Chitika, etc are parts of sponsored content.

SEO Campaign Anatomy

It’s a well-known fact that SEO involves many moving parts. A perfect SEO campaign is comprised of different components, that work together synergistically for the best possible results in Google’s rankings.

For the sake of simplicity, we take a look into the two most important areas which make up the anatomy of a holistic SEO strategy:

1. Content (on-site) and

2. Link Building (off-site).

Content: The Cornerstone Of Your Seo Campaign

SEO is all about optimizing your website. But without content, there is little left to optimize, and little for Google’s algorithm to evaluate and base your rankings on. This is part of the reason why Google likes content and why you should too. But, way more importantly: your audience loves content, especially when it answers their biggest questions about a certain topic in great detail.

This is why content marketing has gained a lot of popularity in the past years. It’s uniquely suited to attract, engage, close, and delight a target audience of your choosing. Frequent publication of quality content tells search engines that your website is a great resource for users. But to delight a search engine like Google, the content needs to be optimized for SEO. You can use google search console (google webmaster tools) or bing/yahoo search console for SERP (Search Engine Ranking Pages) indexing. You can also use Google Adwords to advertise your business which is a quick way to generate leads and convert them into sales. Google Adwords keyword planner for a proper keyword is the most effective Google AdWords keyword tool so that your website ads can reach proper audiences (Global or Local) rather than unusual audiences.

How To Do Keyword Research For Your Seo Campaign?

On-site SEO optimization always starts with a thorough google keywords planner and google keyword search. In short, you make a list of important topics or we can say an on-page SEO checklist surrounding your industry, business, or audience interests. From these topics, you derive several google search keywords which act like a compass for your SEO campaign. They tell you what your audience is looking for and which content to create.

You can use the google keyword planner tool or Ubersuggest tool to generate keyword ideas and identify new ranking opportunities. Always place these google keywords in strategic positions in your content (for example the title and header tags) to ensure that Google and the reader can easily understand what the page is about.

Also, include the keyword in the body text of your blog or landing page, and, if possible, in the anchor text of any links that you build to your web pages. Adding these types of links is strongly recommended to enhance your content marketing efforts and unlock the full traffic potential of any piece of content that you write.

Rich Snippet Google 

Rich snippets may also be used to describe structured data markup that we can add to our existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

Add Your Business in Google My Business (Google Places)

Google map is the most effective way to find out your company, an important part of the Local SEO technique. Therefore, add your business to google places.

Link Building Makes Or Breaks Your Seo Campaign

So why are links so important in the anatomy of the perfect SEO campaign? Well, for starters, they’re still Google’s most trusted tool to evaluate the quality, authority, and reputation of your website and the content within it. The more links pointing to your website (and the higher the trustworthiness of the link source), the more relevant it appears to Google.

As a result, the search engine rewards this high relevance with a better ranking in the organic search results. Just as it rewards other ranking factors like content freshness, mobile-friendliness, and page speed. However, the weight of backlinks is still by far the greatest, making link building the most effective method available to date to accelerate the success of your SEO campaign.

Internal Linking: Understanding The Anatomy Of Your Website

In link building, there are roughly two different types of links: internal and external links. Internal links are hyperlinks that direct the user to a target page on your website. In other words: they target the same domain as the one that they exist on. Alas, in most SEO strategies, internal links are heavily undervalued and marketeers are leaving precious link juice on the table.

While writing your content, you have every chance to include internal links to existing pages on your website. Not only will this help users to find what they’re looking for, but it will also establish an information hierarchy for Google and spread the aforementioned link juice (which is ranking power) across your web pages. Subsequently, individual pages will start ranking better and better.

You can use this knowledge to your advantage by regularly including internal links in new or existing content. This will boost pages that are currently ranking low and also strengthen the ones that are already doing well in Google’s organic results. By building a solid internal linking structure this way, you’ll help visitors navigate your website and skyrocket your search engine rankings in the process.

External Linking: Link Building At Its Finest

Besides internal links, at the core of every perfect SEO campaign are external links. External links are hyperlinks that direct the user to a target page on another website. In other words: they target your domain from a referring domain. The more reputable the source of the backlink, the bigger the boost in link juice and thus the increase in search engine rankings.

You can identify good linking candidates by looking for high-authority domains with lots of link equity to spread. The better the link equity, the more link juice will pass through to your website from the referring domain. Metrics like Domain Authority and Trust Flow help you measure the SEO value of a website to determine the suitability for your SEO campaign.

Link Building Is At The Center Of Every Perfect Seo Campaign

One thing is for sure: if you want your website to stay competitive long-term, you need to make link building an integral part of your SEO campaign. In particular external backlinks from highly reputable sources will make a night and day difference and catapult your site to the top of the search engine rankings. However, these types of quality links are very hard to come by.

That’s why the vast majority of websites need a specialized agency to cover all of their link-building needs.

Why Should We Away With Grey Hat SEO?

Grey Hat SEO provides a negative impact on your website and it is a little similar to Black Hat SEO and White Hat SEO or we can say that it is just the middle portion of both techniques. Search engines often suggested not to use this type of technique and often penalized those websites having Grey Hat SEO. It is also targeted search engines to grab visitors instead of thinking about visitors as to what are they looking for?

Several steps come under the Grey Hat SEO technique and also having solution of the question, why we should away with grey hat SEO technique as –

1. Three-way link exchange

Reciprocal Links (Same category sites link exchange) and link exchange had been the most widely used SEO technique by the webmasters to make easy backlinks for their website but now major search engines devaluing such backlinks in their algorithm. It is called three-way link exchange in which the first website connects by getting a backlink with the second website and the second website gets a backlink with the third website and finally, the third website with the first website.

2. Buying Old Domains

It is not a good idea to buy old domains having good DA (Domain Authority), PA (Page Authority), and good back-links and then, use it to get back-link and increase rank in the major search engines to your site or provide other sites backlinks so that they can increase rank in major search engines through old domains.

3. Buying Expired Domains

Now, this trick will also not work due to all the search engines especially Google reset full links data on expired domains. So it is also not a good idea if you are thinking to make focus as links spammers on DNS records for domains that are going to expire soon to buy them and then, replace the web pages with your web pages.

4. Google Bombing

It highly provides negative impacts as may be penalized or devalue your high-quality website in the search engines and also known as Google Washing which refers to the practice to build up pages web a large number of backlinks link for a website to increase its unrelated or off-topic keyword phrases rankings in the major search engines.

5. Article Spinning

It is a very old method in which webmaster visits the third party website and if they like any topic then, tries to change (rewrite) whole content on that topic or a significant portion of the content and republish it on their website. They make changes so that they can save themselves from duplicate content violation but, if the original articles are plagiarized from other websites or if the content is used without the owner’s permission then, the writer may face serious issues due to breaking copyright infringement.

To keep your business running smoothly then, don’t do hurry to generate revenue all at once by implementing Grey Hat SEO in your marketing cycle.

How To Do Proper White Hat SEO?

White Hat SEO uses techniques and tricks which come under search engine guidelines and which take care of Search Engine’s desires. It is associated with ethical SEO and, indeed, you will not get instant results through this technique but, it will be long-lasting results once they finally popup in the search results.

So, if you are still having issues about how to do proper white hat SEO for your website then, please take a look at the below steps to complete White Hat SEO for your website –

1. Guest Blogging

Today, millions of peoples are using this off page SEO technique to boost up their company. It is the most popular step in which all you need to publish original high-quality content to other competitive sites and with your content, you can add links to your website in form of text advertisement. Through this method, you will get popular backlinks to your website which increase your website’s search results rankings and drive more traffic to your website. It will also increase your Website’s Domain Authority and Page Authority and many more benefits you will get through Guest Blogging.

2. Link Baiting

Link Baiting is the process you make such content that incites your visitors to link your content with another third-party website. Your content would be the type of article or news story or whether it would be useful resources or could be controversial or sensationalistic content. It is a little typical to make such content which would be shared by your visitors but, once you published such content then, it will take you a good height.

3. Original Content

As we know content is the king so it will be very important to make high-quality content and must be pure, grammatical-error-free. Providing original content will not only help you to get good search engine results rankings to get good visitors but, it will also help you to keep your webpage long-lasting in the search engine results.

4. On-Page Optimization

It is most important to make your website well structured, placing original useful contents on your website, creating solid titles, adding sitemaps (having all the links of your website in form of a map) of your website in different search engines webmaster tools, and adding perfect meta tags to get good rank in the search engine results.

5. Internal Linking

Creating proper admin menus to easily navigate your website by visitors and like Wikipedia, whenever you publish your content if having any word in that content related to an already published article then, connecting it to that webpage will be considered as internal linking and it helps the visitor to understand better what you are talking about.

Why Should We Away with Black Hat SEO?

Black Hat SEO is the process through which we mainly target the search engine to grab the visitors and increase the revenue instantly. This process doesn’t target visitors, doesn’t care about long-term investment to earn revenue smoothly, and does not follow the rules of search engines.

There are several processes to do Black Hat SEO for your Website and also presenting the solution of the question Why We Should Away with Black Hat SEO techniques as –

1. Link Farms

The first reason is Link Farms in which a group of websites is linked to each other and each website is also hyperlinked to your website. It is used to increase your website backlinks and it is considered as spamming the index of a search engine.

2. Parasite Hosting

For the search engine benefit, we host a website on someone’s else web server without his/her consistent. Such type of hosting is known as parasite hosting and often punishable by search engines.

3. Keyword Stuffing

It is the most popular method in which users use repetitive keywords in the meta tags or contents to target search engines for a particular keyword. This type of webpage is ignored by the search engines.

4. Cloaking

Cloaking is the 4th SEO technique in the list in which we represent our webpage with the different IP addresses and with different contents to the search engine spider and the visitor. Whenever visitors request the webpage then, it got delivered the contents based on IP addresses or user-agent HTTP header and when searching engine spider access, it got something different. Such webpage always penalized by search engines.

5. Scraping

Copying high-quality popular content which is well indexed in the search engines and publishing it on your website to promote your website or your website products will be considered as scraping and such sites often penalized by major search engines.

6. Doorway Pages

There are many other names of Doorway Pages as Bridge Pages, Gateway Pages, Portal Pages, Jump Pages, Entry pages, and many other names. The process of doorway pages is to transfer visitors from one website to another website without their knowledge. This type of spamming as whenever visitors open the desired webpage, it redirected to other webpage page caused removing of that webpage in the search engines results page.

7. Hidden Text

Hidden Text is the process in which we add hyperlinked text to web pages in form of hidden text which can be read by search engines but, visitors can’t see that text. It is the search spam process in all the major search engines.

8. Paid Links

The practice of placing your website links to other websites by paying them agreeable money to open the increase your website link popularity and rankings. Paid Links process is often ignored by search engines.

9. Blog Spam

It is the form of spam indexing where users place random comments or we can say that it’s promotional commercial services to blogs, wikis, forums, guest-books, or other public networks. Any web application which accepts and displays such hyperlinks submitted by visitors could be considered spam by search engines.

So, these above all are the reasons which can badly impact your website’s traffic and rankings and that’s why you should away with Black Hat SEO.

Conclusion:

After reading this much content carefully surely helps you to do site marketing to achieve your goal. To grab the benefits of such easy and effective SEO techniques, please implement them today or you can hire a company to perform all such actions by saving your precious time. Feel free to give us chance to prove ourselves to boost up your online business.