Search Engine Optimization (SEO) is typically defined as an online activity that helps websites move up the “search” ranks on search engines like Google and Bing. In essence, it is a way of enhancing a website such that in increase the chanced of being recognized when surfers check up specific words or phrases on the internet. This process relatively crucial to web owners because they tend to adopt top strategies that will improve their traffic and so, SEO is deemed one of the top ways to aid the improvement.
The optimization of a particular website concerning its content or information is done to help say, Google, acknowledge what is contained in the website.This involves making an extensive research about how internet users usually search for information about different things and thus, work in accordance to develop a website’s search result. In this article, we shall be looking at the various Dos and Don’ts that we ought to consider when engaging in search engine optimizations this year!
SEO TO DO
Top-notch Content
Just last year, Google algorithm updates had included that it will be giving a strong focus on the quality of website contents as well as evaluating the site’s insight regarding keywords and phrases. Upon the evaluations, the team has observed that it websites that gave the attributes to their primary focus resulted having high rankings throughout the year while the ones that were weaker in content quality and depth suffered in search ranks.
This merely explains that the articles or media your share on your site shouldn’t just be uploaded to drive traffic with keywords, but rather contain in-depth information about the related contents you post. This is a trend that is still established in 2019 so one should consider it a must-do henceforth!
Understanding A Target Audience
What is the common information content you share on your website? How relevant are they to viewers? Based on the niche of a particular website, the owner needs to understand what his/her target audience wants when they search a particular word or phrase on a search engine and work towards providing that information in the most relevant and simplest way possible.
One can upload new content to the web in an optimized and quality manner but if it is constructed for the wrong audience, the whole effort becomes almost futile to search engines. This means that every content (SEO) specialist should intensify their focus or users’ intents about the keywords they target whenever they are creating content.
Technical SEO
It is no doubt that websites deal greatly with technical SEO activities as most websites grow exponentially in complexity every year and 2019 is no different. As a result, it becomes imperative that one invests in this technical SEO in order to enhance web search performances. There is some major focus regarding this process that should be considered which include speed and JavaScript.
In the case of the former, it’s been revealed that websites that tend to offer simpler and faster user-interfacein addition to relevant information are often highly favoured on search engines. Also, JavaScript which still poses as one of the greatest frameworks will be driven more efficiently into websites which means that one would need to decipher to an extent how top search engines aid well JavaScript-drivensites.
SEO TO AVOID
Strategizing With The Wrong Keywords
We all must know by now that keyword research is relatively important when dealing with search engine optimizations. However, it can become a debacle when you optimize your website’s contents with the wrong keywords because using the wrong keywords ultimately affects any SEO strategy no matter how in-depth the content is expressed.
This factor is very critical for start-up websites though. The use of generic keywords (short tail keywords) may be classified as the wrong keywords to optimize a new website because of other more advanced sites out there with developed A-E-Twith respect to search engines. Ideally, the contents of such websites should operate on long tail keywords initially as they tend to be more promising with lower search volume.
Low Prioritising of Metadata
Websites conventionally contain metadata which gives a brief description of what information it offers, just directly underneath the title tag of the web. This feature, however, is never to be categorized as low importance to the website’s contents because it portrays a significant role in search engine result pages (SERP)!
The metadata describes provides two main purposes of every site. It concisely explains what the web page intends to inform a user about and also gives more information regarding the meta title tag. If created adequately, it encourages the user to click and open the website in return. It also helps the web owner include keywords referenced from the page’s content, allowing you to construct a meaningfully short and attractive title tag.
CONCLUSION
The use of Search Engine Optimization in 2019 involves a more analytical and technical process that is merely applied to enhance the possibilities of showing a website on SERP. Its major function is to aid more organic significant traffic to establish one that converts into sales. In other words, the essence of optimization is to increase your site’s rankings on a search engine which further converts the useful traffic into leads and customers. Consequently, there are important factors that must be considered and some others avoided, especially in 2019 as search protocols have been upgraded to give better results when users check for precise or peculiar information on the internet.
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