In this day and age, people spend more time on their phones than behind a computer and if your online does not provide a smooth experience, the risk of losing potential customers increases greatly.
Let’s see how you can optimize your online store to ensure more mobile conversions.
Responsive WordPress theme
The foundation of your website is your theme, and this is why it is important to choose a theme that offers a seamless experience on all devices. How to select a proper theme? Start with testing the demo on phones and tablets (if you do not have access to different devices, use the Website Responsive Testing Tool) to see how your content looks and works. If necessary, resize the browser window so nothing appears cut off. Once you revamp the elements, find the responsive features, and adjust them for mobile devices. Now all that is left to do, is run the demo through a mobile-friendly testing tool and check the feedback.
User navigation
It is all about a pleasant experience here, and with mobile devices, you have to think with your thumb. Navigating through your online store needs to be as simple as possible; start to finish. Use images people can click on instead of text, and avoid distractions like pop-up ads, and suchlike.
It is also important that you simplify the check-out page because if it takes too long, people will turn away; consider removing unnecessary fields (company name, phone, etc.), accept multiple payment methods, accept social media log-in, and allow guest check-out for people who are new to your online store.
Adapt product pages
Product pages need to be responsive as well; use a big enough font for the clients to read the descriptions without having to zoom in, prioritize the information you want them to see, use multiple images on a single product so the customers get a good look, and make an Add to Cart button that follows a person up and down the page, making it easier for them to make a purchase. You should also make the cart easily accessible so that customers who are purchasing multiple items can keep track of their shopping spree.
Keep your mobile menu simple
Your primary menu on mobile devices needs to be as simple as possible so the customers do not get overwhelmed and confused with a long list of pages. Narrow your list down to the basics and then prioritize the order they are listed in.
The search bar has to be visible
When a shopper visits an online store, they are probably searching for something and if the search bar is not placed conveniently, they are likely to give up and go someplace else. In case you cannot place it in the header of your site, you can include it in the mobile menu, where it is easily visible.
Contact information
Your contact information has to be displayed clearly in case people want to contact you. You also might want to consider a clickable email address and phone number, making it easy for a client to get in touch with you.
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