SEO Campaign Anatomy

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It’s a well-known fact that SEO involves many moving parts. A perfect SEO campaign is comprised of different components,that work together synergistically for the best possible results in Google’s rankings. For the sake of simplicity, we take a look into the two most important areas which make up the anatomy of a holistic SEO strategy: content(on-site) and link building (off-site).

Content: the cornerstone of your SEO campaign

SEO is all about optimizing your website. But without content, there is little left to optimize, and little for Google’s algorithm to evaluate and base your rankings on. This is part of the reason why Google likes content and why you should too. But, way more importantly: your audience loves content, especially when it answers their biggest questions about a certain topic in great detail. 

This is why content marketing has gained a lot of popularity in the past years. It’s uniquely suited to attract, engage, close, and delight a target audience of your choosing. Frequent publication of quality content tells search engines that your website is a great resource for users. But to really delight a search engine like Google, the content needs to be optimized for SEO. You can use google search console (google webmaster tools) or bing/yahoo search console for SERP (Search Engine Ranking Pages) indexing. You can also use Google Adwords to advertise your business which is quick way to generate leads and convert it into sales. Google Adwords keyword planner for proper keyword is the most effective Google adwords keyword tool so that your website ads can reach to proper audiences (Global or Local) rather than unusal audiences. Google keyword planner free for users and you can get addiontional credit on per month spend by applying coupons in your billing settings. But, how to use keyword planner? To learn keyword planner tool, you can check out some youtube videos (uploaded by Google Adwords Team) as you can search in youtube search bar – “google keyword planner tutorial”.

How to do keyword planner and research for your SEO campaign?

On-site SEO optimization always starts with thorough google keywords planner and google keyword search. In short, you make a list of important topics or we can say on page seo checklist surrounding your industry, business or audience interests. From these topics, you derive several google search keywords which act like a compass for your SEO campaign. They tell you what your audience is looking for and which content to create.

You can use google keyword planner tool or Ubersuggest (tool provided by neil patel seo company) to generate keyword ideas and identify new ranking opportunities. Always place these google key words in strategic positions in your content (for example: the title and header tags) to ensure that Google and the reader can easily understand what the page is about. 

Also include the google keyword in the body text of your blog or landing page, and, if possible,in the anchor text of any links that you build to yourwebpages.Adding these types of links is strongly recommended to enhance your content marketing efforts and unlock the full traffic potential of any piece of content that you write.

Link building makes or breaks your SEO campaign

So why are links so important in the anatomy of the perfect SEO campaign? Well, for starters, they’re still Google’s most trusted tool to evaluate the quality, authority and reputation of your website and the content within it. The more links pointing to your website (and the higher the trustworthiness of the link source), the more relevant it appears to Google.

As a result, the search engine rewards this high relevance with a better ranking in the organic search results. Just as it rewards other ranking factors like content freshness, mobile friendliness and page speed. However,the weight of backlinks is still by far the greatest, making link buildingthe most effective method available to date toaccelerate the success of your SEO campaign.

Internal linking: understanding the anatomy of your website

In link building, there are roughly two different types of links: internal and external links. Internal links are hyperlinks that direct the user to a target page on your own website. In other words: they target the same domain as the one that they exist on. Alas, in mostSEO strategies, internal links are heavily undervalued and marketeers are leaving precious link juice on the table.

While writing your content, you have every chance to include internal links to existing pages on your website. Not only will this help users to find what they’re looking for, but it will also establish an information hierarchy for Google and spread the aforementioned link juice (which is basically ranking power) across your webpages. Subsequently, individual pages will start ranking better and better.

You can use this knowledge to your advantage by regularly including internal links in new or existing content. This will boost pages which are currently ranking low and also strengthen the ones that are already doing well in Google’s organic results.By building a solid internal linking structure this way, you’llhelp visitors navigate your website and skyrocket your search engine rankingsin the process.

External linking: link building at its finest

Besides internal links, at the core of every perfect SEO campaignare external links. External links are hyperlinks that direct the user to a target page on another website. In other words: they target your domain from a referring domain. The more reputable the source of the backlink, the bigger the boost in link juice and thus the increase in search engine rankings.

You can identify good linking candidates by looking for high-authority domains with lots of link equity to spread. The better the link equity, the more link juice will pass through to your own website from the referring domain. Metrics like Domain Authorityand Trust Flow help you measure the SEO value of a website to determine the suitability for your SEO campaign.

Rich Snippet Google 

Rich snippets may also be used to describe structured data markup that we can add in our existing HTML, which in turn allow search engines to better understand what information is contained on each web page. 

Add Your Business in Google My Business (google places)

Google map is the most effective way to find out your company, important part of Local SEO technique. Therefore, add your business in google places.

Link building is at the center of every perfect SEO campaign

One thing is for sure: if you want your website to stay competitive long-term, you need to make link building an integral part of your SEO campaign.In particular external backlinks from highly reputable sources will make a night and day difference and catapult your site to the top of the search engine rankings.However, these types of quality links are very hard to come by. 

That’s why the vast majority of websites need a specialized agency to cover all of their link building needs. An experienced agency like Webton has a proven track record in the industry and knows the anatomy of a perfect SEO campaign inside and out. Services like theirs areof vital importance to your website’s success, especially when just starting out with link building and SEO.
 

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