What is CRO? Why it so important?

CRO stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from “visitors “to “customers”. From so many different ways, you can measure conversion and it all depends on what you are trying to achieve with your website.

What is CRO? CRO in marketing stands for the Conversion Rate Optimization. It is a process by which you can create an experience for the visitors of your website. The experience of visiting is so compelling that you transform the status from “visitors “to “customers”. From so many different ways, you can measure conversion and it all depends on what you are trying to achieve with your website. Before that, you need to understand what cro marketing is and what the basis of it is.

What is the meaning of C in CRO?

C in CRO means conversion and it means that you have convinced someone to take action. That action is the action you wanted them to take. This action could be anything like clicking on your link, signing up for the newsletter or to call to book an appointment. Every website has its unique conversion. The conversion of your website might not be the same as the other guys but it all depends on what you are trying to achieve from the site. So you need to have the close look at the people that if they are doing what you want them to do, you must measure the number of people who do it and see where you need to optimize.

CRO is not SEO

Now you know what CRO is. You also need to know that it is different from SEO. People usually confuse the two terms easily. SEO is the search engine optimization which focuses on optimizing the search engines. Whereas, CRO optimize the conversions.

The most confusing part of both is that CRO can be used to optimize search engines. That’s how it is slightly related to SEO. But it does not mean that the code of both is the same.

How to measure your CRO?

You cannot measure your CRO with just one piece of research or just one tool. You have to pull the data from the multiple resources to compile the cro optimization tactic for better conversions.

• First thing is that you need to identify troublemakers and get rid of them immediately.
• You must devise a plan so that the anti-CROs will stay away from your website for good.
• Lastly, you need to combine the numbers again. You should check the health of your CRO and adjust it when necessary.

Why CRO is of importance?

1. Total conversions

If you don’t know the total conversions, you cannot exactly improve. The number of people that did things you want them to do is a total conversion.

2. Conversion rate calculation

In this step, you need to have the calculator with you. Now you will take the total number of conversions and divide them on the total visitor count. Remember that this number will always be higher. To have 100% conversion is impossible. The optimum conversion rates weigh solid on the industry and what page you are measuring.

3. Find out where the traffic is going on

You should have the Google Analytics by your side. With this, you would know that where the traffic is bottoming out. 

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