Link Building is already the most important part of Search Engine Optimization however, in this competitive market, it is compulsory for us to be advanced, think one step ahead in field of Digital Marketing in order to get maximum traffic. Therefore, in this article we are going to discuss in brief about advanced link building strategies which can help us to get better SERP rankings and drive more traffic at our web-site. These advanced link building ways for SERP rank up are –
1. ReUse Unpublished Content for SEO Link Building
Whenever you publish any original blog or content on your website, it may be possible that your website again unpublished or doesn’t renewed. A website can be unpublished or doesn’t renewed due to several reasons –
i. No good business through the website.
ii. It may be due to the reason of de-indexed in the different search engines. It is not wrong to say that a small mistake can hit your website traffic or even de-index your website. However, you can apply for re-index through Search Consoles (Search Engine Webmaster Tools) but, it may complete vanish your website’s traffic and reputation.
iii. It may be possible that we are no longer interested to run our business/website.
iv. If we are getting good money then, we may sold our domain to the other company or for other business.
v. We don’t have enough money to run the website.
There may be many other reasons to un-publish a website or doesn’t renew however, the resources published there are still important. Yes, we can reuse those resources or we can say contents for SEO Link Building (Guest Posting) on third party websites. Before to reuse, it will be better to check each content with plagiarism tool for originality. It is also important to check carefully each expired or unpublished site relevant to your business only. It is time consuming process but, it may deliver you good result.
2. Broken Link Building
Broken Link Building is another technique in advanced link building strategies in seo. It is the method in which we crawl our website’s broken back-links or we crawl our competitors sites broken back-links and then, we make re-contact to the admin for that broken back-link in order to re-active it with fresh content and we may use that old content to somewhere else for additional link building. It is the way to get extra external links to our website and it decreases the list of broken links or put it to null which is best for SEO. Each Search Engine algorithm also measures the broken links of particular website so that they can drop down the rankings and therefore, it will be better to be aware and secure our external links to get broken. Our external back-links static must be only boost up rather than down.
3. Find Competitors Backlinks
If you want to reach towards your target then, you must need to consider the competitors success to reach your aim. It will help to make your path more easy and successive by getting some sort of experience. Therefore, the link building work done by your competitors may help you to get the goal. Find competitors back-links with the help of SEMRUSH, MOZ, Alexa, Majestic or any other back-links analysis tool and try to get it for your website too by reaching to the admin of that particular website. As much as your website’s relationship increase with other websites, it will impact your SERP (Search Engine Ranking Pages).
4. Add Infographics or Videos
The pictorial representation of our project or creating a video about our services or products, is an attractive way to impress the clients and it is also an unique way to get more visitors. Why creation of infographic or video is more better than content creation? Why it will market more better than content sharing? The exact answer of the questions is everybody like to read less theory but, they like to watch more. If you designed a good info-graphic then, it helps your visitor to understand everything more better, easily and with time consuming, that is only they want. They also like to watch video instead of reading 2000 words brief contents with images and it will be simple and better way for them to understand the concept. Therefore, add info-graphics or videos on your website or third party sites and share it well to see the best magic, is ever the best idea. You will also see less competition if you marketing with info-graphics or videos as compared to information sharing (content sharing).
5. Create Points
If you are going to write an content then, design it with postulates rather than paragraphs, it will be more better for easy to understand. A visitor like to read short comprehensive points rather than brief details which makes sometimes feel sleepy or non interesting cause they may close your web-page tab and retry with other website to understand the concept. They may watch video or info-graphic.
6. Product Outreach
The positive reviews about your products can help better optimization in the search engines and therefore, it is always better to share some of your products with third party websites like Amazon, Ebay, Etsy, Art-Beads and etcetera. It enables to receive the leads as well as drive more unique traffic to your site which in-turn may provides additional back-links from your visitors and enables a better promotion with good SERP Rankings. It is the method of Link Building Outreach. However, you may also need to provide back-link to your visitor but, it will improve internal SEO link building structure for your website which is equivalent to gain success. It is most important way in advanced guide to link building as it could help to increase sales.
7. Provide Authentic Interesting Information
Today, everyone is well familiar with original, grammatical error free, 500 words minimum content writing but, you must need to understand the needs of visitors rather than thinking about search engine algorithm to gain more traffic. If you impress your visitor then, only you will get lead and improve your business. Therefore, always provide authentic interesting information (products or services) to your visitors so that they come back again and again.
8. Get Credit Backlinks for your Website
It will be not tough for you to search those websites who copied your contents through your website. You can check it quickly with the help of advanced plagiarism checker tools. Instead of complaining, claiming them to remove your copyright original contents, it will be more better to get credit link through those websites. Yes, it will help to increase your website authority, reputation and external back-links which in-turn increase your SERP rankings in the different search engines. Get credit link for your website instead of removing your copyright content is the smart technique to achieve goal.
9. Web 2.0 Metrics SEO Link Building
Web 2.0 Metrics Sites are always useful for better optimization of your website. You can select all the different types of free web 2.0 sites for your site setup and setting it with original useful resources just like your website. It is better way to get back-links and due to its high authority and metrics, it enables to get more faster rankings and traffic. Therefore, you may try several web 2.0 off page optimization web-sites along with wordpress, wix, weebly, etcetera or other social sites.
10. Comment, Outreach via Comments
If you provide proper feedback to a particular product or service which is either relevant to your field or not, it only helps you to get chance for a back-link or it may help to increase reputation of your website. It may also help to drive more visitors to your website, increase leads and it could in-directly increase SERP rankings. Link Building Outreaching via commenting is an additional factor to get external links and build some sort of business relationship with them.
11. Select the High Quality Keywords for Link Building but, Publish Content with Long Tail Keyword Title
It is very important to select the best high competitive keywords for SEO Link Building and it is also important to set the long tail keyword title with 1600 words minimum content along with set of useful original images. Marketing your published contents with short relevant competitive keywords link building technique can enable your website to raise more organic traffic and rankings in the search engines.
Original images with alt-title attributes with good keywords can help to optimize your images and raise more traffic and rankings in the SERP along with SERI (Search Engine Ranking Images) but, if you are using duplicate images with original contents then, it will definitely not provide you best results which you are looking at. 99% peoples like to use duplicate images with original contents which is a major drawback.
As we know that Ranking is the key factor in the digital marketing and 99% peoples are unaware about how to do perfect digital marketing for assured 100% results? It is very important to think about the visitors rather than just traffic as visitors can only help to raise more traffic by sharing it in their groups which is the key point. Long Tail Keyword title will help to understand the topic and 1600 words minimum will elaborate everything more briefly in front of your visitors. This technique will help to optimize rankings in the different search engines.
It is also important to set your content in form of points for better understanding to your visitors. Points will elaborate better in form of conclusions which your visitors are looking for to implement.
12. Update Your Published Contents
Each Month, update your published contents with some more fresh information and share it again with social media sites, search engines webmasters submissions and other off pages optimization sites especially with article submission and web 2.0 metrics sites.
13. All the Other Off Page Sites
You believe it or not but, off page optimization sites are the most important rather than PBN (Private Blog Network) Sites or other third party sites. It will help to optimize better in the different search engines and It will help to get more traffic on your sites. For better Off Page SEO Link Building, you need to focus on –
I. Blog Links
II. Web 2.0s Links
III. Press Release Sites
IV. Article Submissions Sites
V. Education Blogs and Links
VI. Web 2.0s Profiles
VII. Info-Graphics Sites
VIII. Artist Portfolio Links
IX. Tier 2 Links
X. Social Sites
XI. PPT Doc Files Submissons Sites
XII. Audio Sharing Sites
XIII. Social BookMarking Sites
XIV. Brand Mentions Sites
XV. Video Submissions Sites
XVI. Photo Sharing Sites
Whenever you update your content or publish new contents, share it with above 16 high quality different types of sites for Perfect SEO Link Building. It will definitely raise your organic traffic and SERP rankings.
We hope you like our content – “Advanced Link Building Techniques in SEO”. If you have any query to feedback about this content then, please contact us without any hesitation.
Author Bio: I am Bhavesh from TechKoW.com, We Provides Development and Marketing Services. Perfect SEO, SMO, SMM, CRM to Increase Your Website’s Traffic and Rankings in the Search Engines Pages. Increase Your Sales and Services by Today with Us.
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